TrainingPeaks
285 Century Pl,
Louisville, 80027, CO,
United States
Louisville, 80027, CO,
United States
1 720-406-1839
Professional Services
TrainingPeaks Technographics
TrainingPeaks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TrainingPeaks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 TrainingPeaks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TrainingPeaks has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Iterable Platform for Account Based Marketing in 2018, Amazon Elastic Load Balancing (ELB) for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TrainingPeaks is running and its propensity to invest more and deepen its relationship with Oracle , Iterable , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TrainingPeaks revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TrainingPeaks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TrainingPeaks Tech Stack and Enterprise Applications
TrainingPeaks ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, TrainingPeaks implemented Oracle NetSuite ERP. The Oracle NetSuite ERP implementation established an ERP Financial platform to centralize accounting, billing, and revenue recognition for the United States professional services firm, which operates with about 100 employees.
Configuration emphasized core financial modules including general ledger, accounts receivable, accounts payable, billing, fixed asset accounting, and financial reporting, with workflows aligned to period close and invoicing cycles. The deployment used standard Oracle NetSuite ERP configuration patterns for account structures, tax setup, and approval routing to support recurring service billing and subscription invoicing models. Automation was configured for ledger postings and accounts processes to streamline journal entries and month-end procedures.
Deployment followed a cloud-hosted SaaS architecture consistent with Oracle NetSuite ERP, with role-based access controls and centralized chart of accounts governance to align finance, accounting, and revenue operations. Rollout scope targeted the finance and accounting functions across the U.S. organization, with process standardization for invoicing, collections, and the financial close cadence.
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TrainingPeaks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Iterable | Legacy | Iterable Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, TrainingPeaks implemented the Iterable Platform for Account Based Marketing. The deployment focused on unifying inbox and in app experiences using Iterable’s growth marketing platform, a JSON-first system engineers were able to integrate with directly.
TrainingPeaks configured lifecycle campaigns and event-driven workflows to deliver personalized content tied to athlete events and training program interests. Functional capabilities implemented included inbox and in app messaging, workflow orchestration, audience segmentation and channel-specific message triggers across web, desktop and mobile app engagement. The Iterable Platform’s JSON data model enabled straightforward ingestion and export of behavioral data, supporting flexible workflow conditions and message personalization.
Data integration was layered into the architecture to allow TrainingPeaks to route customer behavior into Iterable and to trigger actions based on events such as calendar adds and purchase events. Operational coverage centered on marketing and product teams running lifecycle and upsell campaigns, and planning for 2020 produced a workflow that triggers when an athlete adds an event but does not purchase a training plan. Engineers participated in configuration and integration choices, driven by the platform’s developer-friendly JSON payloads.
Because they had access to comprehensive customer behavior inside the Iterable Platform, TrainingPeaks was able to create an upsell workflow tied to event additions, an outcome the company highlighted as a key commercial opportunity. This case illustrates the importance of flexible data integration and event-based workflow orchestration within Account Based Marketing for TrainingPeaks.
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TrainingPeaks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Elastic Load Balancing (ELB) | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, TrainingPeaks deployed Amazon Elastic Load Balancing (ELB) on its website as part of its Amazon Web Services infrastructure. The deployment uses Amazon Elastic Load Balancing (ELB) to front public HTTP and HTTPS traffic and to serve as a Content Delivery Network layer for the company website and customer-facing application endpoints.
The ELB implementation is configured to distribute incoming web traffic across the web application tier, perform automated health checks, and terminate TLS connections at the load balancer. Configuration includes routing policies and connection management typical of load balancing services, with session and routing controls applied to align with the site delivery architecture.
Operational scope is focused on the TrainingPeaks public website and associated customer-facing services, placing responsibility for ELB configuration and monitoring with the web operations and site reliability teams. Rollout was executed on the web tier with staged traffic cutover and health-check driven validation, and operational monitoring was instrumented to surface ELB health and routing status for ongoing governance.
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IT Decision Makers and Key Stakeholders at TrainingPeaks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO, Co-Founder | CXO | Finance | |
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Founder, President | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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Apps Being Evaluated by TrainingPeaks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TrainingPeaks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TrainingPeaks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD TrainingPeaks Technographics
TrainingPeaks is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
TrainingPeaks operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Iterable Platform and Amazon Elastic Load Balancing (ELB),
covering areas like ERP Financial, Account Based Marketing and Content Delivery Network.
TrainingPeaks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Iterable and Amazon Web Services (AWS).
TrainingPeaks recently adopted applications including
Amazon Elastic Load Balancing (ELB) in 2020, Iterable Platform in 2018 and Oracle NetSuite ERP in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TrainingPeaks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TrainingPeaks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TrainingPeaks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.