Puebla, 72190,
Mexico
Trasur Technographics
Trasur Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Trasur and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Trasur employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trasur has purchased the following applications: Tidio Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2018, Clearsale for eCommerce Fraud Protection in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trasur is running and its propensity to invest more and deepen its relationship with Tidio , Microsoft , Clearsale or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trasur revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trasur intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Trasur Tech Stack and Enterprise Applications
Trasur AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Trasur deployed Tidio Live Chat on its website. The deployment uses the Tidio Live Chat embedded web widget to provide real time messaging and automated chat features under the Chatbots and Conversational AI category. As a two person transportation firm in Mexico, the implementation follows a cloud hosted SaaS model with lightweight administration and event based notifications configured for agent availability. The implementation scope focuses on customer engagement on public web pages and contact capture for inbound inquiries.
Configuration prioritized basic conversational automation, canned responses, and live takeover routing to streamline website inquiry handling. Operational coverage centers on customer support and sales activities handled by the small internal team, with administrative controls for chat transcripts and session review. Governance was implemented as a single admin account and simple response templates to standardize communications and minimize operational overhead. The narrative restates the application name Tidio Live Chat and positions Trasur use of Tidio Live Chat in the Chatbots and Conversational AI category as embedded website customer engagement tooling.
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Trasur Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Trasur implemented Microsoft 365 as its core Collaboration platform. The Mexico based transportation company with two employees uses Microsoft 365 on their website and as the primary productivity and communication layer for the business. This deployment establishes Microsoft 365 as the centralized collaboration and email solution for Trasur.
The Microsoft 365 implementation is cloud hosted and leverages standard Collaboration capabilities, including Exchange Online for email, Microsoft Teams for chat and meetings, OneDrive and SharePoint for document storage and sharing, and Office desktop and web apps for content creation. Administrative control is managed through the Microsoft 365 admin center to provision users and govern access, reflecting a single tenant, cloud first configuration appropriate to a two person operational footprint. Operational use is concentrated on internal communications, document collaboration, and customer facing touch points surfaced via the corporate website.
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Trasur eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clearsale | Legacy | Clearsale | eCommerce Fraud Protection | eCommerce | n/a | 2020 | 2020 |
In 2020, Trasur implemented Clearsale for eCommerce Fraud Protection on its public website. Clearsale is embedded in the checkout flow on prissa.mx and instruments order screening to protect online sales across its Mexico operations.
Deployment centers on Clearsale risk scoring and decisioning, including automated score based declines and a manual review queue for flagged transactions. Configuration emphasized transaction risk analysis, device and behavioral signals, and configurable decision thresholds aligned to a compact operational footprint. Governance and workflows were structured to route flagged orders to a central review process managed by the small internal team, with Clearsale performing fraud assessment within the checkout integration.
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Product Review Management | eCommerce |
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2021 | 2021 |
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Trasur CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Trasur PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Trasur IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Trasur
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Apps Being Evaluated by Trasur Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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