Treebo Hotels
Second Floor, No. 201,Brigade MM Annexe, No.36-44, K.R.Road, Yediyur, Jayanagar 7th Block,
Bengaluru, 560082,
India
Bengaluru, 560082,
India
91 93 2280 0100
Leisure and Hospitality
Treebo Hotels Technographics
Treebo Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Treebo Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Treebo Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Treebo Hotels has purchased the following applications: Chargebee numberz for AR Automation in 2017, FreeWheel Demandsuite for Agency Management in 2024, Contractzy for Contract Lifecycle Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Treebo Hotels is running and its propensity to invest more and deepen its relationship with Chargebee , Tally Solutions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Treebo Hotels revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Treebo Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Treebo Hotels Tech Stack and Enterprise Applications
Treebo Hotels ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chargebee | Legacy | Chargebee numberz | AR Automation | ERP | n/a | 2017 | 2018 |
In 2017 Treebo Hotels implemented Chargebee numberz to centralize accounts receivable workflows and strengthen collections operations. The deployment explicitly targeted AR Automation to provide unified visibility and operational control for the companys finance and credit control functions at its India operations.
Chargebee numberz was configured to support core AR Automation capabilities, including rule-based prioritization of outstanding accounts, agent-level assignment and case management, collections target tracking, and real time management and operational dashboards. Configuration emphasis was on instrumenting performance metrics and operational workflows to reduce manual coordination and to enable frontline agents to manage larger client portfolios.
Operational coverage focused on the finance and credit control teams, with the system embedded into day-to-day collections activities across Treebo Hotels in India. The implementation created a single command and control layer for management and operations, consolidating collections status, target achievement, and agent coverage data into operational dashboards.
Governance and process outcomes from the rollout were reported as a 61% DSO reduction compared to the previous quarter, a 75% reduction in credit control meetings, and approximately a 38% increase in client coverage per agent. The deployment also delivered tracking of Collections Target achievement and real time command and control with management and operational dashboards, which reduced meeting cadence and centralized escalation and monitoring workflows.
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ERP Financial | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2015 | 2015 |
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Payment Processing | ERP |
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2020 | 2020 |
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Treebo Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Treebo Hotels deployed FreeWheel Demandsuite on its website for Agency Management. Treebo Hotels uses FreeWheel Demandsuite for Agency Management to manage advertising inventory and campaign delivery across its digital properties, positioning the application as the central demand orchestration layer for site-level ad monetization.
Configuration focused on Agency Management capabilities typical for the category, including programmatic demand orchestration, inventory and yield controls, campaign trafficking, and unified reporting workflows. FreeWheel Demandsuite was configured to standardize campaign setup and delivery decisioning, formalize trafficking rules, and provide a single source for campaign reporting and reconciliation on the website.
Operational scope is limited to the Treebo public website, with governance changes to centralize campaign governance and trafficking processes. The implementation introduced standardized trafficking workflows and a formal reporting cadence to align ad operations and commercial teams around consistent demand assignment and campaign reconciliation.
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Hotel Property Management | ERP Services and Operations |
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2015 | 2015 |
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Treebo Hotels Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contractzy | Legacy | Contractzy | Contract Lifecycle Management | Content Management | n/a | 2020 | 2020 |
In 2020, Treebo Hotels implemented Contractzy, adopting Contractzy as its Contract Lifecycle Management platform. The deployment established a centralized contract repository and formalized contract lifecycle controls for the organization in India.
Contractzy was configured to support core Contract Lifecycle Management capabilities including template-based authoring, clause library management, version control, automated approval workflows, and audit-ready contract records. The implementation also enabled obligations tracking and configurable role-based access to align contracts with legal and operational requirements.
The deployment architecture used a cloud-hosted configuration of Contractzy accessible to corporate legal, procurement, operations, and revenue teams, with user profiles aligned to function-specific tasks. Configuration focused on standardizing vendor agreements, property-level supplier contracts, and customer booking or distribution agreements commonly used in hotel operations.
Governance changes accompanied the rollout, with approval matrices, standardized templates, and prescribed review workflows established to reduce ad hoc contract handling. Training and phased adoption were used to embed new contract creation and review processes across Treebo Hotels business units.
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Treebo Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Treebo Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Treebo Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Treebo Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Treebo Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Treebo Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Treebo Hotels Technographics
Treebo Hotels is a Leisure and Hospitality organization based in India,
with around 400 employees and annual revenues of $50.0 million.
Treebo Hotels operates a diverse technology stack with applications such as
Chargebee numberz, FreeWheel Demandsuite and Contractzy,
covering areas like AR Automation, Agency Management and Contract Lifecycle Management.
Treebo Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Chargebee, FreeWheel, A Comcast Company and Contractzy.
Treebo Hotels recently adopted applications including
FreeWheel Demandsuite in 2024, FreshDesk Customer Support in 2023 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Treebo Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Treebo Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Treebo Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.