Tropicana Las Vegas
3801 S Las Vegas Blvd,
Las Vegas, 89109, NV,
United States
Las Vegas, 89109, NV,
United States
1 702-739-2222
Leisure and Hospitality
Tropicana Las Vegas Technographics
Tropicana Las Vegas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tropicana Las Vegas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Tropicana Las Vegas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tropicana Las Vegas has purchased the following applications: Amadeus Sales & Event Management for Event Management in 2018, Sitecore CMS for Web Content Management in 2017, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tropicana Las Vegas is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Sitecore , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tropicana Las Vegas revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tropicana Las Vegas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tropicana Las Vegas Tech Stack and Enterprise Applications
Tropicana Las Vegas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Sales & Event Management | Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018, Tropicana Las Vegas implemented Amadeus Sales & Event Management. Amadeus Sales & Event Management is an Event Management application deployed to centralize group sales, catering, and event operations at the property level. The implementation focused on configuring core Event Management modules including event profile management, function sheets, inventory and space controls, rate and event pricing configuration, proposal and contract templates, and banquet event order generation. Configuration work centered on operational workflows used by sales and catering teams to create standardized offers and manage event lifecycle details.
Operational scope encompassed property sales, catering, and event operations teams, with governance implemented through role based access controls, standardized contract and proposal templates, and centralized event inventory to enforce process controls. The deployment emphasized structured workflows for event quoting, contract administration, internal approvals, banquet event order handoffs, and coordination with accounting processes. Amadeus Sales & Event Management is cited as the application managing these Event Management functions for Tropicana Las Vegas.
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Tropicana Las Vegas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017 Tropicana Las Vegas deployed Sitecore CMS to power its public website, establishing Sitecore CMS as the primary Web Content Management platform for the property website and marketing communications. The implementation centers on using Sitecore CMS to manage page templates, content authoring, media assets, and editorial publishing workflows for troplv.com, aligning the application with corporate marketing and digital channels.
Configuration details reflect a standard Web Content Management approach, with content templates, metadata taxonomy, WYSIWYG editing and role based editorial workflows implemented to support frequent promotions and seasonal content updates. The deployment leverages Sitecore CMS capabilities for personalization and content targeting as part of the authoring and delivery stack, and includes media library management and versioning to support creative and promotions teams.
Operational ownership is positioned within the marketing digital team, with Sitecore CMS integrated into the hotel website hosting and editorial operations to coordinate content publishing and approvals across departments. Governance focuses on editorial roles, approval routing and publishing schedules to ensure consistent content delivery, while the implementation is scoped to the Tropicana Las Vegas public website and associated marketing functions.
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Tropicana Las Vegas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2017 | 2017 |
In 2017, Tropicana Las Vegas implemented SAP Customer Data Cloud (ex Gigya) on its public website. The SAP Customer Data Cloud (ex Gigya) implementation functions as the Customer Data Platform for web-based identity, profile and consent management, and its deployment is focused on troplv.com to capture guest interaction and preference data. The implementation supports both authenticated and anonymous visitor profile stitching to create persistent web identities, and it is positioned to feed marketing and guest services processes that rely on unified customer records. Operational scope is web-first, with primary business functions impacted including marketing, reservations and guest services.
Functional modules configured include registration as a service, profile management, consent and preference center, social login and single sign on, and a customer data layer used for profile orchestration and segmentation. The platform is used to centralize consent governance and to operate consent-driven workflows across booking and promotional touchpoints on the site. Operational ownership is concentrated in marketing and reservations teams, supporting personalized communications and preference-driven engagements. Governance and workflow rules are focused on centralized preference controls, identity resolution, and profile merging to maintain consistent guest records.
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tropicana Las Vegas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Tropicana Las Vegas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tropicana Las Vegas
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Tropicana Las Vegas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tropicana Las Vegas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tropicana Las Vegas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tropicana Las Vegas Technographics
Tropicana Las Vegas is a Leisure and Hospitality organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
Tropicana Las Vegas operates a diverse technology stack with applications such as
Amadeus Sales & Event Management, Sitecore CMS and SAP Customer Data Cloud (ex Gigya),
covering areas like Event Management, Web Content Management and Customer Data Platform.
Tropicana Las Vegas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amadeus IT Group, Sitecore and SAP.
Tropicana Las Vegas recently adopted applications including
Microsoft Oribi Analytics in 2021, Lumen Black Lotus Labs in 2021 and Cisco IronPort Cloud Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tropicana Las Vegas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tropicana Las Vegas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tropicana Las Vegas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.