Kahuku, 96731, HI,
United States
Turtle Bay Resort Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Turtle Bay Resort and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Turtle Bay Resort employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turtle Bay Resort has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2021, Amadeus iHotelier (ex TravelClick iHotelier) for Reservation and Booking Management in 2017, Salesforce Einstein 1 Platform for Artificial Intelligence Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turtle Bay Resort is running and its propensity to invest more and deepen its relationship with Workday , Amadeus IT Group , SABRE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turtle Bay Resort revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turtle Bay Resort intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus iHotelier (ex TravelClick iHotelier) | Reservation and Booking Management | ERP Services and Operations | n/a | 2017 | 2017 |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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Reservation and Booking Management | ERP Services and Operations |
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2017 | 2017 |
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Reservation and Booking Management | ERP Services and Operations |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Einstein 1 Platform | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 Turtle Bay Resort deployed Salesforce Einstein 1 Platform to augment service agents and personalize the guest experience, leveraging Artificial Intelligence Marketing capabilities. The program is framed as a unified CRM and AI initiative to build a consolidated Guest 360 spanning pre-booking to post-stay interactions across the resort's guest-facing teams.
The implementation configures Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud together on the Salesforce Einstein 1 Platform, with Einstein AI services layered to provide recommendations and agent augmentation. Functional capabilities implemented include advanced segmentation, journey optimization, personalized cross-channel messaging, and an AI assistant that surfaces tailored product and activity recommendations for defined guest personas.
Architecturally Data Cloud acts as the central identity and event store, feeding real-time segments into Marketing Cloud for web email and social personalization, and into Service Cloud for agent-facing recommendations. Salesforce Einstein 1 Platform is leveraged to score segments and generate recommendations in real time, enabling orchestration between marketing journeys and service interactions without introducing external integration vendors in the announcement.
Operational scope emphasizes guest-facing marketing and service processes, with workflows restructured to use segment-driven journeys and AI-assisted service responses, moving teams toward persona-based offers such as family friendly activity recommendations. Governance changes center on centralized data profiles and rules for segmentation and recommendation logic within Data Cloud, enabling consistent messaging and decisioning across Sales Cloud, Service Cloud, and Marketing Cloud.
Turtle Bay publicly reports concrete outcomes from the rollout, including a 40 percent uplift and triple-digit conversion growth attributed to advanced segmentation and personalization via Marketing Cloud. The narrative positions the deployment as an enterprise AI CRM implementation focused on Artificial Intelligence Marketing to improve personalization and guest engagement.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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