TWINSET Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TWINSET and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 TWINSET employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TWINSET has purchased the following applications: Tealium Customer Data Hub for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TWINSET is running and its propensity to invest more and deepen its relationship with Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TWINSET revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TWINSET intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tealium | Legacy | Tealium Customer Data Hub | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023 TWINSET deployed the Tealium Customer Data Hub to unify first party data for omnichannel retail personalization and to improve marketing attribution and ROAS across its European operations. The deployment followed a vendor selection process that ran from the end of 2021 through H1 2022, with engagement starting in February 2023, and is implemented as a Customer Data Platform to centralize customer profiles for marketing and ecommerce functions.
The Tealium Customer Data Hub configuration established persistent customer profiles, real time event collection, identity resolution and audience segmentation capabilities to support personalization and attribution use cases. Implementation work emphasized unified identity and audience activation workflows to feed advertising channels and onsite personalization, leveraging standard Customer Data Platform functional modules for profile stitching and segment lifecycle management.
Operational integration focused on feeding audiences and attribution data into paid media and social channels, with vendor reported uplifts linked to Google Ads and Meta activity. Marketing and ecommerce teams served as primary operational owners for audience activation and campaign delivery, and the deployment supported omnichannel personalization across TWINSETs European markets. The vendor reported rapid outcomes after the February 2023 go live, including a 54% increase in Google Ads conversion and large uplifts on Meta.
Governance centered on centralized data collection, audience governance and identity resolution processes to support consistent targeting and measurement. Rollout prioritized attribution and ROAS driven activations first, followed by broader personalization and lifecycle marketing use cases as audiences matured.
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