List of Tealium Customer Data Hub Customers
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Since 2010, our global team of researchers has been studying Tealium Customer Data Hub customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tealium Customer Data Hub for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tealium Customer Data Hub for Customer Data Platform include: Cathay Pacific, a Hong Kong based Transportation organisation with 30100 employees and revenues of $13.30 billion, TWINSET, a Italy based Retail organisation with 150 employees and revenues of $47.0 million, Tui Ambassador Tours, a Portugal based Professional Services organisation with 53 employees and revenues of $18.0 million and many others.
Contact us if you need a completed and verified list of companies using Tealium Customer Data Hub, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tealium Customer Data Hub customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cathay Pacific | Transportation | 30100 | $13.3B | Hong Kong | Tealium | Tealium Customer Data Hub | Customer Data Platform | 2013 | n/a |
In 2013, Cathay Pacific implemented Tealium Customer Data Hub. Tealium Customer Data Hub serves as a Customer Data Platform to drive loyalty, real time personalization and cross channel activation across marketing, loyalty and operations in the Asia Pacific region.
The deployment emphasized persistent customer profile unification, event level ingestion, identity resolution, real time segmentation and audience activation capabilities typical of a Customer Data Platform. Configuration work included both client side and server side data collection flows, rule based segment definitions and orchestration for loyalty use cases. Workstreams tied segmentation outputs to personalized content delivery across web and mobile channels.
Segments created in Tealium Customer Data Hub were activated into paid media channels and downstream marketing systems to enable cross channel experiences. Activation supported marketing, loyalty program management and operations teams across Cathay Pacific in the Asia Pacific region. The implementation relied on real time segment export and API based activation to external advertising and engagement endpoints.
Cathay Pacific established a long term partnership with the vendor that expanded segmentation and activation use cases over more than 13 years, with governance that emphasized centralized customer data controls, consent alignment and operational handoffs between marketing and loyalty operations. Tealium reports outcomes including a 9× uplift in site visits and a 53× increase in pillar conversions quarter over quarter from paid media activation of real time segments.
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Tui Ambassador Tours | Professional Services | 53 | $18M | Portugal | Tealium | Tealium Customer Data Hub | Customer Data Platform | 2012 | n/a |
In 2012, Tui Ambassador Tours implemented Tealium Customer Data Hub as the foundation for a first party data and personalization strategy across its German and wider European operations. Tealium Customer Data Hub, a Customer Data Platform, was positioned to centralize customer profile stitching and support marketing and personalization business functions.
The deployment emphasized profile unification, audience building, identity resolution, and segmentation capabilities typical of Customer Data Platform projects, enabling profile based activation and campaign orchestration for marketing teams. Configuration work focused on consolidating behavioral and transactional signals into unified customer profiles and exposing audiences for channel activation.
Tealium Predict was added in 2020 to layer machine learning on the CDP and produce predictive scores used to target coupons through marketing activation workflows. Tealium reports a 400% increase in conversion in a 160,000 customer test when predictive scores were used to target coupons, illustrating predictive scoring integrated into the Tealium Customer Data Hub implementation.
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TWINSET | Retail | 150 | $47M | Italy | Tealium | Tealium Customer Data Hub | Customer Data Platform | 2023 | n/a |
In 2023 TWINSET deployed the Tealium Customer Data Hub to unify first party data for omnichannel retail personalization and to improve marketing attribution and ROAS across its European operations. The deployment followed a vendor selection process that ran from the end of 2021 through H1 2022, with engagement starting in February 2023, and is implemented as a Customer Data Platform to centralize customer profiles for marketing and ecommerce functions.
The Tealium Customer Data Hub configuration established persistent customer profiles, real time event collection, identity resolution and audience segmentation capabilities to support personalization and attribution use cases. Implementation work emphasized unified identity and audience activation workflows to feed advertising channels and onsite personalization, leveraging standard Customer Data Platform functional modules for profile stitching and segment lifecycle management.
Operational integration focused on feeding audiences and attribution data into paid media and social channels, with vendor reported uplifts linked to Google Ads and Meta activity. Marketing and ecommerce teams served as primary operational owners for audience activation and campaign delivery, and the deployment supported omnichannel personalization across TWINSETs European markets. The vendor reported rapid outcomes after the February 2023 go live, including a 54% increase in Google Ads conversion and large uplifts on Meta.
Governance centered on centralized data collection, audience governance and identity resolution processes to support consistent targeting and measurement. Rollout prioritized attribution and ROAS driven activations first, followed by broader personalization and lifecycle marketing use cases as audiences matured.
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