U.S. Space & Rocket Center
One Tranquility Base,
Huntsville, 35805, AL,
United States
Huntsville, 35805, AL,
United States
1 256-837-3400
Professional Services
U.S. Space & Rocket Center Technographics
U.S. Space & Rocket Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by U.S. Space & Rocket Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 U.S. Space & Rocket Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that U.S. Space & Rocket Center has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, Microsoft 365 for Collaboration in 2021, AdRoll for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems U.S. Space & Rocket Center is running and its propensity to invest more and deepen its relationship with Microsoft , NextRoll , Marigold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing U.S. Space & Rocket Center revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for U.S. Space & Rocket Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
U.S. Space & Rocket Center Tech Stack and Enterprise Applications
U.S. Space & Rocket Center Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, U.S. Space & Rocket Center deployed Microsoft Power BI to establish a centralized Analytics and BI capability. The Microsoft Power BI implementation served as the primary platform for interactive reporting and data visualization across the institution.
Configuration centered on developing curated data models and published report workspaces, combining Power BI Desktop authored reports with Power BI Service distribution. Functional components included interactive dashboards, scheduled data refresh processes, role based report access and embedded visualizations for internal portals. The design emphasized self service reporting for analysts while preserving governed semantic models for cross departmental metrics.
Integrations included analytics workflows that incorporated R based scripts and Azure Machine Learning Studio for data mining and predictive scoring, leveraging Microsoft Power BI as the visualization and delivery layer. Power BI consumed institutional datasets to support operational analytics for museum operations and administrative functions.
Governance was structured around curated datasets and report lifecycle controls, with analyst upskilling on R, Azure Machine Learning Studio and Microsoft Power BI to support advanced analytics use cases. The implementation emphasized standardized semantic models and role based access controls to manage report proliferation and ensure consistency of metrics.
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U.S. Space & Rocket Center Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, U.S. Space & Rocket Center deployed Microsoft 365 as a Collaboration platform across the organization. The implementation is surfaced on the public website, and the Microsoft 365 tenant provides cloud hosted productivity and collaboration services for the museum and its professional services operations.
Configuration centered on core Microsoft 365 services including Exchange Online for email, SharePoint Online for site and document management, OneDrive for personal file storage, Microsoft Teams for synchronous collaboration, and Office applications for desktop productivity. These services were configured to support document lifecycle, team collaboration, and email workflows consistent with Collaboration category deployments.
Identity and access are managed within the Microsoft 365 tenant using Azure Active Directory capabilities for single sign on and role based administration across departments. The deployment architecture centralizes administration, with tenant policies controlling external sharing, retention, and access, and the public website integrates with tenant hosted content where web facing features are required.
Governance emphasized centralized policy controls, mailbox and site provisioning workflows, and permission hygiene to align Collaboration tooling with organizational processes. Microsoft 365 is used to standardize communication, document management, and collaborative workflows at the U.S. Space & Rocket Center.
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U.S. Space & Rocket Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, U.S. Space & Rocket Center implemented AdRoll on its website. AdRoll is a Digital Advertising Platform used to run display advertising and remarketing workflows, and to manage audience segments for digital acquisition.
The implementation centers on an AdRoll tracking pixel embedded in site pages to capture page views and conversion events, feeding audience lists and creative personalization. Configuration work included audience segmentation, cookie based retargeting rules, creative feed mapping for dynamic display, and campaign configuration through the AdRoll console. These modules align with standard Digital Advertising Platform capabilities such as remarketing lists, creative rotation, and conversion tracking.
Operational ownership resides with marketing and digital acquisition teams who maintain campaign structures, budgets, and audience taxonomies inside AdRoll. Deployment is at the website level across public pages and campaign landing pages, instrumented through tag deployment and event wiring to capture admissions and ticketing related interactions.
Governance focused on tag governance, audience lifecycle policies, and consent aware event capture to align with privacy requirements, with a phased rollout across campaign segments and creative sets. The implementation established workflows for campaign creation, audience refresh, and creative testing inside AdRoll to centralize digital advertising operations.
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Marketing Automation | CRM |
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2021 | 2021 |
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U.S. Space & Rocket Center TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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U.S. Space & Rocket Center PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
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2021 | 2021 |
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U.S. Space & Rocket Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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U.S. Space & Rocket Center CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at U.S. Space & Rocket Center
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Controller | Director | Finance | |
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Director of IT | Director | IT | |
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Director of Marketing and Advertising | Director | Marketing | |
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Apps Being Evaluated by U.S. Space & Rocket Center Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from U.S. Space & Rocket Center IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the U.S. Space & Rocket Center digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD U.S. Space & Rocket Center Technographics
U.S. Space & Rocket Center is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $22.0 million.
U.S. Space & Rocket Center operates a diverse technology stack with applications such as
Microsoft Power BI, Microsoft 365 and AdRoll,
covering areas like Analytics and BI, Collaboration and Digital Advertising Platform.
U.S. Space & Rocket Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and NextRoll.
U.S. Space & Rocket Center recently adopted applications including
Microsoft 365 in 2021, AdRoll in 2021 and Marigold Emma Email in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of U.S. Space & Rocket Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates U.S. Space & Rocket Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete U.S. Space & Rocket Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.