UBM Advanstar
2501 Colorado Avenue STE 280,
Santa Monica, 90404, CA,
United States
Santa Monica, 90404, CA,
United States
1 310-857-7500
Communications
UBM Advanstar Technographics
UBM Advanstar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UBM Advanstar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 UBM Advanstar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UBM Advanstar has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, Cloudflare CDN for Content Delivery Network in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UBM Advanstar is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UBM Advanstar revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UBM Advanstar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UBM Advanstar Tech Stack and Enterprise Applications
UBM Advanstar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, UBM Advanstar implemented Oracle NetSuite ERP as its ERP Financial platform. The Oracle NetSuite ERP deployment established a cloud native finance backbone for corporate finance and accounting activities within the communications firm in the United States.
The implementation focused on core financial modules including General Ledger, Accounts Payable, Accounts Receivable, Billing, Fixed Assets, and Financial Reporting, configured to unify transaction processing and statutory reporting workflows. Configuration work included chart of accounts rationalization, role based access controls, and automated period close sequences consistent with ERP Financial best practices. Oracle NetSuite ERP was instrumented for standard accounting workflows and centralized ledger control.
Operational scope covered corporate finance, accounting, treasury functions and shared services, concentrating on consolidating routine financial operations for the 600 person organization. The deployment emphasized standard operating procedures for invoice to cash and procure to pay cycles, and established a single source of truth for financial records. Data governance centered on finance stewardship, access segregation, and audit ready transaction trails.
Rollout was executed in staged phases with governance over configuration changes, release schedules, and end user training to align finance processes across business units. Ongoing operational ownership remained with internal finance leadership, which retained control of configuration governance and procedural documentation.
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UBM Advanstar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, UBM Advanstar deployed Salesforce Sales Cloud. The deployment was oriented toward Sales Automation,CRM,Sales Engagement to centralize customer records and pipeline management for the company’s commercial teams.
Salesforce Sales Cloud was configured to support core sales CRM capabilities including lead capture and routing, contact and account management, opportunity and pipeline tracking, activity logging, and configurable sales stages and workflows. The implementation leverages standard Sales Cloud functionality for sales engagement and automated task orchestration, with custom record types and page layouts used to align the application to UBM Advanstar’s event-driven commercial processes.
The system is used on UBM Advanstar’s website to capture inbound interest and route web-sourced leads directly into Salesforce Sales Cloud for qualification and assignment. Operational coverage centers on sales and commercial operations teams, with the CRM acting as the central record for customer interactions and pipeline data across the organization.
Governance emphasizes standardized sales processes, stage definitions, and data hygiene rules enforced in the CRM, with role based access controls and workflow automation to maintain consistency. The implementation narrative focuses on embedding Salesforce Sales Cloud into the company’s sales and engagement fabric rather than on discrete outcome metrics.
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UBM Advanstar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2018 | 2018 |
In 2018, UBM Advanstar implemented Cloudflare CDN, deploying the Cloudflare CDN Content Delivery Network on its corporate website. The implementation places Cloudflare edge caching and reverse proxy functionality in front of the web origin, applying HTTP caching policies and TLS certificate management consistent with Content Delivery Network operational patterns.
The deployment supports web operations, marketing, and communications teams responsible for publishing and managing digital content, with configuration and control handled through the Cloudflare CDN control plane. Operational governance centers on DNS management, cache rule configuration, and certificate provisioning integrated into existing site deployment and content management workflows.
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IT Decision Makers and Key Stakeholders at UBM Advanstar
| First Name | Last Name | Title | Function | Department | Phone | |
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VP General Manager | VP | Operations | |
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Director of Business Development | Director | Finance | |
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Vice President, Managing Director Pharma Conferences | Director | Operations | |
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Financial Reporting Director | Director | Finance | |
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IT Support Manager | Manager | IT | |
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Operations Director | Director | Finance | |
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Apps Being Evaluated by UBM Advanstar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from UBM Advanstar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the UBM Advanstar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD UBM Advanstar Technographics
UBM Advanstar is a Communications organization based in United States,
with around 600 employees and annual revenues of $120.0 million.
UBM Advanstar operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Salesforce Sales Cloud and Cloudflare CDN,
covering areas like ERP Financial, Sales Automation, CRM, Sales Engagement and Content Delivery Network.
UBM Advanstar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Salesforce and Cloudflare.
UBM Advanstar recently adopted applications including
Salesforce Sales Cloud in 2021, Cloudflare CDN in 2018 and Oracle NetSuite ERP in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UBM Advanstar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UBM Advanstar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UBM Advanstar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.