Udaan
No. 1090 G, 18th Cross, 14th Main, Sector 3, HSR Layout,
Bangalore, 560102,
India
Bangalore, 560102,
India
91 96 8697 6427
Distribution
Udaan Technographics
Udaan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Udaan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Udaan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Udaan has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Shipsy Smart Logistics Management Platform for Real-Time Transportation Visibility in 2019, Mixpanel for Marketing Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Udaan is running and its propensity to invest more and deepen its relationship with Google , Shipsy , Mixpanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Udaan revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Udaan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Udaan Tech Stack and Enterprise Applications
Udaan Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Udaan implemented Google Workspace (Formerly Google G-Suite) to provide a cloud first collaboration platform across its organization. The deployment targets Collaboration use cases and supplies corporate email, calendaring, real time conferencing, and document collaboration to core business functions such as sales, operations, finance, HR, and customer support. Udaan Google Workspace (Formerly Google G-Suite) Collaboration is also evident in public corporate assets and serves as the primary productivity layer for the distribution business in India.
The implementation follows a cloud native SaaS architecture managed through the Google Workspace Admin console, enabling centralized user and group provisioning, shared drive organization, access controls, and basic device management consistent with Collaboration platforms. Functional modules in active use include Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet for synchronous and asynchronous workflows. Governance has been centralized to align account provisioning and shared resource organization with enterprise operational groups, positioning Google Workspace as the core Collaboration platform supporting cross functional workflows across Udaan's business units.
|
Udaan SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shipsy | Legacy | Shipsy Smart Logistics Management Platform | Real-Time Transportation Visibility | SCM | n/a | 2019 | 2019 |
In 2019, Udaan implemented Shipsy Smart Logistics Management Platform to deliver Real-Time Transportation Visibility for its distribution operations. Udaan is listed as a customer on Shipsy’s website, confirming the deployment of the Shipsy Smart Logistics Management Platform as part of its logistics tooling footprint.
The implementation focused on a visibility layer typical of Real-Time Transportation Visibility applications, including live shipment tracking, ETA calculation, exception management, operational dashboards, and electronic proof of delivery capture. Configuration work emphasized shipment lifecycle workflows and automated alerts to standardize exception handling and carrier coordination within transport operations.
Operational scope covered logistics, transport and distribution functions inside Udaan, with governance oriented around transport operations teams and logistics process owners who standardized workflow rules and alerting thresholds. The Shipsy Smart Logistics Management Platform was positioned to centralize transportation visibility and operational control for Udaan’s distribution business function, aligning monitoring, scheduling, and exception response processes.
|
Udaan CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Udaan deployed Mixpanel on their website. The implementation used Mixpanel as a Marketing Analytics solution to capture user behavior and event-level signals on the company website.
The deployment centered on event-based analytics, implementing Mixpanel event instrumentation to capture page views, click events, and conversion actions. Configurations aligned with funnel analysis, cohort segmentation, retention measurement and user profile aggregation, leveraging Mixpanel’s behavioral analytics capabilities. These capabilities supported marketing and product analytics workflows by surfacing user journeys and conversion bottlenecks.
Instrumentation was implemented on the website and operational ownership was placed with digital analytics and marketing functions. The implementation focused on client-side web data capture into the Mixpanel project, enabling campaign analysis and product usage analysis without introducing additional backend integrations.
Rollout followed an iterative tagging plan with QA and a versioned event taxonomy to maintain data quality. Governance included role based access controls for Mixpanel project data and documented event naming and property standards to ensure consistency in reporting. The Udaan Mixpanel Marketing Analytics implementation functions as a core analytics layer for web behavioral measurement and marketing driven experimentation.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Udaan IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Udaan
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Udaan Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Udaan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Udaan digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Udaan Technographics
Udaan is a Distribution organization based in India,
with around 10000 employees and annual revenues of $1.70 billion.
Udaan operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Shipsy Smart Logistics Management Platform and Mixpanel,
covering areas like Collaboration, Real-Time Transportation Visibility and Marketing Analytics.
Udaan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Shipsy and Mixpanel.
Udaan recently adopted applications including
Salesforce Sales Cloud in 2021, Akamai CDN in 2020 and Shipsy Smart Logistics Management Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Udaan’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Udaan’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Udaan technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.