Ultimate Fighting Championship
6650 S Torrey Pines Dr,
Las Vegas, 89118, NV,
United States
Las Vegas, 89118, NV,
United States
1 702-956-6585
Leisure and Hospitality
Ultimate Fighting Championship Technographics
Ultimate Fighting Championship Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ultimate Fighting Championship and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Ultimate Fighting Championship employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ultimate Fighting Championship has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2012, Amadeus GDS for Reservation and Booking Management in 2022, IBM Watsonx Orchestrate for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ultimate Fighting Championship is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Amadeus IT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ultimate Fighting Championship revenues, which have grown to $1.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ultimate Fighting Championship intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ultimate Fighting Championship Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
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Expense Management | ERP Financial Management |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus GDS | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Ultimate Fighting Championship implemented Amadeus GDS to support Travel booking for event and corporate travel management. Ultimate Fighting Championship uses Amadeus GDS for Travel booking to manage reservations, arrivals and departures, and VIP executive travel for athletes, coaches and managers.
The deployment leverages core global distribution system capabilities including reservation and itinerary management, fare booking and ticketing, Passenger Name Record management, and inventory coordination for air, hotel and ground transportation. Configuration emphasized event-centric workflows such as hotel rooming lists, ground transportation manifests, arrivals and departures scheduling, layered travel approvals, and end to end ticketing and financial coding processes. Back-office configuration includes ticketing controls, financial coding standards and monthly reconciliation workflows for hotels, rental cars, car services and other travel charges.
Amadeus GDS is operationally linked with Concur to orchestrate travel approvals and booking flow, allowing travel specialists to complete reservations through Concur with ticketing and back-office handoffs into UFC finance processes. Operational scope covers weekly assigned events and non-event corporate travel supporting the Operations Team and travel specialists based in Las Vegas, with roles that include project management for arrivals and departures and white glove VIP arrangements. Governance and process changes focused on formalized approval workflows, reconciled financial coding, travel specialist led training, and real time monitoring of weather and news to assist travelers with operational disruptions.
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Reservation and Booking Management | ERP Services and Operations |
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2009 | 2023 |
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Travel Management | ERP Services and Operations |
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2022 | 2022 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watsonx Orchestrate | Generative AI Platforms | AI Development | n/a | 2024 | 2025 |
In 2024, Ultimate Fighting Championship deployed IBM Watsonx Orchestrate to create the UFC Insights Engine for automated event and fighter content generation. The deployment used IBM Watsonx Orchestrate as a Generative AI Platforms solution to automate insight production for broadcast, digital and social platforms in the United States.
The implementation concentrated on automated generation of event specific and fighter specific insights, embedding orchestration workflows to ingest event metadata, run model driven synthesis, and produce templated narrative outputs for multiple channels. Configuration focused on orchestration of content generation, scheduling of insight runs around event timelines, and automated export formats for broadcast graphics and social posts. These capabilities were implemented as managed workflows inside IBM Watsonx Orchestrate to standardize repeatable insight creation.
IBM Build Engineering led the technical integration, connecting the IBM Watsonx Orchestrate workflows to UFC broadcast and digital publishing pipelines and to social distribution processes. Operational scope covered broadcast production, digital content teams and social media operations across the United States. The integration approach emphasized API orchestration and content handoff points rather than changes to editorial decision making.
The deployment tripled estimated insight volume and reduced time to generate insights by about 40 percent, outcomes that supported improved fan engagement across UFC broadcast and digital channels. Governance incorporated workflow orchestration controls and production scheduling to align automated insights with existing editorial review and broadcast timing.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Shipping Management | eCommerce |
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2023 | 2023 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management, Inventory Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement, Sourcing | Procurement |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Ultimate Fighting Championship
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ultimate Fighting Championship Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Ultimate Fighting Championship Technographics
Ultimate Fighting Championship is a Leisure and Hospitality organization based in United States,
with around 3000 employees and annual revenues of $1.14 billion.
Ultimate Fighting Championship operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Amadeus GDS and IBM Watsonx Orchestrate,
covering areas like ERP Financial, Reservation and Booking Management and Generative AI Platforms.
Ultimate Fighting Championship has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Amadeus IT Group and IBM.
Ultimate Fighting Championship recently adopted applications including
IBM Watsonx Orchestrate in 2024, USPS Click-N-Ship in 2023 and Microsoft Clarity in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ultimate Fighting Championship’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ultimate Fighting Championship’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ultimate Fighting Championship technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.