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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Under Armour United States Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2014 2014
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Merkle Legacy Merkle LoyaltyPlus Customer Loyalty CRM n/a 2023 2023 In 2023, Under Armour deployed Merkle LoyaltyPlus to operate UA Rewards on a Customer Loyalty platform, aligning digital engagement and rewards across its consumer channels. The program launched in August 2023 across UA.com, the UA App and MapMyRun in the United States, establishing unified enrollment and reward delivery for points, sweepstakes and engagement-driven rewards. Merkle LoyaltyPlus was configured to support core Customer Loyalty capabilities including points management, sweepstakes orchestration, member enrollment and account linking, engagement event tracking, and campaign orchestration for reward issuance. Configuration emphasized omnichannel identity linkage and loyalty account reconciliation to ensure points accuracy and consistent reward rules across web and mobile touchpoints. The implementation connected UA.com, the UA App and MapMyRun to capture engagement signals and trigger points and sweepstakes entries, integrating loyalty event streams with front-end commerce and mobile event layers. Operational scope was focused on Under Armour United States digital channels, with the loyalty system driving CRM and marketing workflows tied to commerce interactions. Governance and rollout were executed with a channel-aligned launch in August 2023, followed by rapid member acquisition and program measurement. The UA Rewards program exceeded initial targets with over 1M enrolments in year one, and Under Armour reported improved loyalty conversion and measurable commerce uplift as direct program outcomes.
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
GoDaddy Legacy GoDaddy SSL Secure Sockets Layer (SSL) CyberSecurity n/a 2013 2013
IT Decision Makers and Key Stakeholders at Under Armour United States
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Under Armour United States Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Under Armour United States Technographics

Under Armour United States is a Retail organization based in United States, with around 9200 employees and annual revenues of $3.00 billion.

Under Armour United States operates a diverse technology stack with applications such as Amazon EC2, Merkle LoyaltyPlus and GoDaddy SSL, covering areas like Application Hosting and Computing Services, Customer Loyalty and Secure Sockets Layer (SSL).

Under Armour United States has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), Merkle and GoDaddy.

Under Armour United States recently adopted applications including Merkle LoyaltyPlus in 2023, Amazon EC2 in 2014 and GoDaddy SSL in 2013, highlighting its ongoing modernization strategy.

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Our research team continuously updates Under Armour United States’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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