Baltimore, 21230-2080, MD,
United States
Under Armour United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Under Armour United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9200 Under Armour United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Under Armour United States has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2014, Merkle LoyaltyPlus for Customer Loyalty in 2023, GoDaddy SSL for Secure Sockets Layer (SSL) in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Under Armour United States is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Merkle , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Under Armour United States revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under Armour United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Merkle | Legacy | Merkle LoyaltyPlus | Customer Loyalty | CRM | n/a | 2023 | 2023 | In 2023, Under Armour deployed Merkle LoyaltyPlus to operate UA Rewards on a Customer Loyalty platform, aligning digital engagement and rewards across its consumer channels. The program launched in August 2023 across UA.com, the UA App and MapMyRun in the United States, establishing unified enrollment and reward delivery for points, sweepstakes and engagement-driven rewards. Merkle LoyaltyPlus was configured to support core Customer Loyalty capabilities including points management, sweepstakes orchestration, member enrollment and account linking, engagement event tracking, and campaign orchestration for reward issuance. Configuration emphasized omnichannel identity linkage and loyalty account reconciliation to ensure points accuracy and consistent reward rules across web and mobile touchpoints. The implementation connected UA.com, the UA App and MapMyRun to capture engagement signals and trigger points and sweepstakes entries, integrating loyalty event streams with front-end commerce and mobile event layers. Operational scope was focused on Under Armour United States digital channels, with the loyalty system driving CRM and marketing workflows tied to commerce interactions. Governance and rollout were executed with a channel-aligned launch in August 2023, followed by rapid member acquisition and program measurement. The UA Rewards program exceeded initial targets with over 1M enrolments in year one, and Under Armour reported improved loyalty conversion and measurable commerce uplift as direct program outcomes. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy SSL | Secure Sockets Layer (SSL) | CyberSecurity | n/a | 2013 | 2013 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||