List of Merkle LoyaltyPlus Customers
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Since 2010, our global team of researchers has been studying Merkle LoyaltyPlus customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Merkle LoyaltyPlus for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Merkle LoyaltyPlus for Customer Loyalty include: L'Oreal, a France based Retail organisation with 90000 employees and revenues of $47.83 billion, Under Armour United States, a United States based Retail organisation with 9200 employees and revenues of $3.00 billion, Platinum City Australia, a Australia based Leisure and Hospitality organisation with 15 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Merkle LoyaltyPlus, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Merkle LoyaltyPlus customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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L'Oreal | Retail | 90000 | $47.8B | France | Merkle | Merkle LoyaltyPlus | Customer Loyalty | 2012 | n/a | In 2012, L'Oreal was listed among early customers using the LoyaltyPlus platform via 500friends to power loyalty and reward behaviors such as purchases, reviews and referrals in its digital CRM programs across European and global markets. The LoyaltyPlus platform was later acquired by Merkle and is now known as Merkle LoyaltyPlus, positioning the vendor application within L'Oreal's CRM and loyalty stack. This placement situates Merkle LoyaltyPlus squarely in the Customer Loyalty category supporting brand level engagement workflows. The implementation emphasized core Customer Loyalty capabilities, including enrollment and membership management, rules based reward issuance, referral tracking and review driven incentive triggers. Merkle LoyaltyPlus was configured to support event driven point accrual and redemption workflows, segmentation for targeted CRM campaigns and orchestration of reward catalogs tied to purchase behaviors. These functional modules enabled automated reward qualification and integration into digital CRM campaign logic. Operational coverage extended across European markets and into global program layers, with LoyaltyPlus embedded into L'Oreal's digital CRM programs and brand marketing operations. The deployment reflects early platform usage from the 500friends era prior to Merkle's acquisition, focusing on purchases, reviews and referrals as primary engagement levers in Customer Loyalty programs. Similar clients on the platform reported large repeat purchase uplifts, with some customers citing increases up to ~60%. | |
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Platinum City Australia | Leisure and Hospitality | 15 | $1M | Australia | Merkle | Merkle LoyaltyPlus | Customer Loyalty | 2012 | n/a | In 2012, Platinum City Australia implemented Merkle LoyaltyPlus, a Customer Loyalty application to support marketing and customer experience for travel bookings. The deployment traces to the 500friends LoyaltyPlus platform used prior to Merkle's acquisition, and the engagement model focused on driving loyalty and engagement across international booking channels. Configuration emphasized membership and rewards orchestration, social sharing mechanics, and review capture capabilities that plug into booking and post-stay touchpoints. The implementation aligned LoyaltyPlus functional modules with customer engagement rules and reward issuance, enabling marketing teams to run targeted loyalty campaigns and automated engagement workflows. Operational coverage centered on travel booking flows and marketing operations across international markets, with rollout activity focused on integrating LoyaltyPlus into booking workflows and review submission processes. 500friends documented materially higher social sharing and review submission rates for clients integrating LoyaltyPlus, and that outcome is noted as part of the platform history during the 500friends period. | |
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Under Armour United States | Retail | 9200 | $3.0B | United States | Merkle | Merkle LoyaltyPlus | Customer Loyalty | 2023 | n/a | In 2023, Under Armour deployed Merkle LoyaltyPlus to operate UA Rewards on a Customer Loyalty platform, aligning digital engagement and rewards across its consumer channels. The program launched in August 2023 across UA.com, the UA App and MapMyRun in the United States, establishing unified enrollment and reward delivery for points, sweepstakes and engagement-driven rewards. Merkle LoyaltyPlus was configured to support core Customer Loyalty capabilities including points management, sweepstakes orchestration, member enrollment and account linking, engagement event tracking, and campaign orchestration for reward issuance. Configuration emphasized omnichannel identity linkage and loyalty account reconciliation to ensure points accuracy and consistent reward rules across web and mobile touchpoints. The implementation connected UA.com, the UA App and MapMyRun to capture engagement signals and trigger points and sweepstakes entries, integrating loyalty event streams with front-end commerce and mobile event layers. Operational scope was focused on Under Armour United States digital channels, with the loyalty system driving CRM and marketing workflows tied to commerce interactions. Governance and rollout were executed with a channel-aligned launch in August 2023, followed by rapid member acquisition and program measurement. The UA Rewards program exceeded initial targets with over 1M enrolments in year one, and Under Armour reported improved loyalty conversion and measurable commerce uplift as direct program outcomes. |
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