Unified Social
180 Madison Ave 23rd Floor,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 855-236-5482
Professional Services
Unified Social Technographics
Unified Social Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unified Social and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Unified Social employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unified Social has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, DatoCMS for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unified Social is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unified Social revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unified Social intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unified Social Tech Stack and Enterprise Applications
Unified Social ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Unified Social implemented Oracle NetSuite ERP to replace Intuit Quickbooks Enterprise. The deployment positioned Oracle NetSuite ERP as the core ERP Financial platform for Unified Social's finance and accounting organization in the United States.
Configuration work emphasized standard financial modules, including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, and consolidated financial reporting. Workflows for journal processing, approval hierarchies, and period close were configured to align with the company chart of accounts and month end procedures.
The implementation leveraged Oracle NetSuite ERP's cloud native SaaS architecture, with migration activities led from Intuit Quickbooks Enterprise to NetSuite. Data migration tasks included master data cleansing, chart of accounts mapping, transactional conversion and cutover planning, while security roles and role based access controls were established for finance users.
Rollout was executed as a controlled finance organization initiative, with phased validation of core modules, targeted end user training for accounting staff, and governance controls instituted to manage journal approvals and change requests. The program centralized financial processes under the ERP Financial application and standardized core accounting workflows across Unified Social.
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ERP Financial | ERP |
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2012 | 2012 |
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Unified Social Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Unified Social implemented Cisco Webex Meetings as its primary conferencing solution, embedding Cisco Webex Meetings on their website to provide client-facing audio and video engagement. The deployment is categorized under Audio Video and Web Conferencing and was provisioned to support web-based meeting access for external stakeholders through the corporate site.
The Cisco Webex Meetings installation emphasized standard conferencing capabilities common to the Audio Video and Web Conferencing category, including browser-based join, screen sharing, host controls, session recording, and participant management. Configuration centered on site-embedded meeting workflows, meeting room links surfaced on the website, and meeting settings tuned for client interactions to ensure consistent session behavior.
Operational coverage extended across Unified Socials United States operations and prioritized client-facing departments such as sales, client delivery, and marketing. Governance focused on standardizing host permissions, meeting security settings, and web integration patterns to maintain consistent meeting experiences via the website, with IT responsible for ongoing configuration and access control.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Unified Social Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dato | Legacy | DatoCMS | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Unified Social deployed DatoCMS as their Content Management solution for their corporate website. Unified Social implemented DatoCMS, a Content Management platform, to centralize website content management and to support marketing and corporate communications functions across the organization.
The DatoCMS implementation emphasized structured content modeling and media asset management, with editorial workflows, role based permissions, and content preview capabilities configured to support repeatable publishing processes. Content delivery was implemented using DatoCMS content APIs to feed the public website and to enable headless content rendering patterns common to Content Management deployments.
Operational ownership was concentrated in marketing and web engineering teams, who managed content models, taxonomy and release schedules, while editorial governance enforced approval gates and version control. Deployments were aligned with static site and client side build workflows that consume DatoCMS APIs and CDN delivery for public content, reflecting a separation of content and presentation consistent with Content Management architecture.
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Content Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Unified Social CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Unified Social PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Unified Social IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Unified Social
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO & Co-founder | CXO | Finance | |
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President and Chief Strategy Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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CEO and Co-founder | CXO | Finance | |
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SVP, Business Development | VP | Sales | |
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President, Big Data & Analytics Chief Technology Officer | CXO | IT | |
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Chief Financial Officer | CXO | Finance | |
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EVP, Finance | VP | Finance | |
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Controller | Director | Finance | |
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Junior Staff Accountant | Manager | Finance | |
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Apps Being Evaluated by Unified Social Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Unified Social IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Unified Social digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Unified Social Technographics
Unified Social is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $25.0 million.
Unified Social operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and DatoCMS,
covering areas like ERP Financial, Audio Video and Web Conferencing and Content Management.
Unified Social has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and Dato.
Unified Social recently adopted applications including
Sanity in 2021, Salesforce Sales Cloud in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unified Social’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unified Social’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unified Social technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.