Bengaluru, 560092,
India
Unilet Stores Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Unilet Stores and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Unilet Stores employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unilet Stores has purchased the following applications: CASA Retail AI Ubicuity for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unilet Stores is running and its propensity to invest more and deepen its relationship with CASA Retail AI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unilet Stores revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unilet Stores intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CASA Retail AI | Legacy | CASA Retail AI Ubicuity | Customer Data Platform | CRM | n/a | 2024 | 2024 |
In 2024 Unilet Stores deployed CASA Retail AI Ubicuity as a Customer Data Platform to run CRM and retention campaigns across its India operations, aligning marketing and CRM teams around a unified customer engagement capability. The implementation focused on using CASA Retail AI Ubicuity to centralize customer signals and enable campaign-driven retention workflows for store and digital customer segments.
The deployment leveraged Customer Data Platform capabilities typical to the category, including identity resolution, unified customer profiles, behavioral segmentation, audience activation, and campaign orchestration to support CRM and retention use cases. Configuration emphasized persistent customer profiles and segment-based orchestration to deliver personalized retention campaigns and lifecycle messaging.
Operationally the solution consolidated transactional and engagement sources and activated audiences into CRM and retention channels, supporting marketing-led campaign execution in India. Governance centered on centralized data stewardship and segmentation rules to standardize audience definitions, with test and learn campaign workflows to iterate creatives and targeting.
CASA reported that the joint Mufti and Unilet case study showed measured campaign outcomes, including a 55% increase in leads and an 84% improvement in leads to sales conversion attributed to CDP-driven campaigns. The deployment of CASA Retail AI Ubicuity as a Customer Data Platform therefore functioned as the technical backbone for Unilet Stores CRM and retention workflows in 2024.
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Customer Engagement | CRM |
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2024 | 2024 |
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