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Unilet Stores Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CASA Retail AI Legacy CASA Retail AI Ubicuity Customer Data Platform CRM n/a 2024 2024
In 2024 Unilet Stores deployed CASA Retail AI Ubicuity as a Customer Data Platform to run CRM and retention campaigns across its India operations, aligning marketing and CRM teams around a unified customer engagement capability. The implementation focused on using CASA Retail AI Ubicuity to centralize customer signals and enable campaign-driven retention workflows for store and digital customer segments. The deployment leveraged Customer Data Platform capabilities typical to the category, including identity resolution, unified customer profiles, behavioral segmentation, audience activation, and campaign orchestration to support CRM and retention use cases. Configuration emphasized persistent customer profiles and segment-based orchestration to deliver personalized retention campaigns and lifecycle messaging. Operationally the solution consolidated transactional and engagement sources and activated audiences into CRM and retention channels, supporting marketing-led campaign execution in India. Governance centered on centralized data stewardship and segmentation rules to standardize audience definitions, with test and learn campaign workflows to iterate creatives and targeting. CASA reported that the joint Mufti and Unilet case study showed measured campaign outcomes, including a 55% increase in leads and an 84% improvement in leads to sales conversion attributed to CDP-driven campaigns. The deployment of CASA Retail AI Ubicuity as a Customer Data Platform therefore functioned as the technical backbone for Unilet Stores CRM and retention workflows in 2024.
Customer Engagement CRM 2024 2024
IT Decision Makers and Key Stakeholders at Unilet Stores
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Unilet Stores Executives
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FAQ - APPS RUN THE WORLD Unilet Stores Technographics

Unilet Stores is a Retail organization based in India, with around 210 employees and annual revenues of $65.0 million.

Unilet Stores operates a diverse technology stack with applications such as CASA Retail AI Ubicuity, covering areas like Customer Data Platform.

Unilet Stores has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as CASA Retail AI.

Unilet Stores recently adopted applications including CASA Retail AI Ubicuity in 2024 and CASA Retail AI Journify in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Unilet Stores’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Unilet Stores’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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