Unilever Indonesia
Grha Unilever,
Tangerang, 15345,
Indonesia
Tangerang, 15345,
Indonesia
62 21 8082 7000
Consumer Packaged Goods
Unilever Indonesia Technographics
Unilever Indonesia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unilever Indonesia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4949 Unilever Indonesia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unilever Indonesia has purchased the following applications: Tada Rewards for Employee Recognition and Rewards Management in 2021, Kata Platform for Chatbots and Conversational AI in 2017, SDL Tridion for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unilever Indonesia is running and its propensity to invest more and deepen its relationship with Tada , Kata.ai , SDL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unilever Indonesia revenues, which have grown to $2.78 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unilever Indonesia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unilever Indonesia Tech Stack and Enterprise Applications
Unilever Indonesia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tada | Legacy | Tada Rewards | Employee Recognition and Rewards Management | HCM | n/a | 2021 | 2021 |
In 2021 Unilever Indonesia deployed Tada Rewards to support channel operator incentives and e commerce sales activity, using the platform as an Employee Recognition and Rewards Management application to drive operator engagement. Tada Rewards is described in vendor materials as powering a diverse rewards catalog used by Unilever Indonesia operators and e commerce teams, and the implementation is positioned against the process area of e commerce and channel operator incentives.
The implementation emphasized catalog and incentive orchestration capabilities, with a diverse rewards catalog, configurable incentive rules and redemption workflows to support operator-facing campaigns. Tada Rewards was configured to manage reward items, campaign eligibility and redemption processes, aligning reward catalogs to operator performance and promotional activities.
Operational coverage focused on Indonesia and on business functions within e commerce and channel operations, where operators and e commerce teams used the platform to issue incentives and facilitate redemptions tied to online purchases. The deployment instrumented rewards workflows that intersect with operator sales activities and customer-facing channel incentive programs.
Governance centered on catalog curation and incentive rule administration to standardize operator incentives and redemption handling across teams. Vendor materials and a customer testimonial report improved redemption rates and higher operator engagement as outcomes of the Tada Rewards deployment at Unilever Indonesia.
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Unilever Indonesia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kata.ai | Legacy | Kata Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Unilever Indonesia implemented the Kata Platform to deliver Jemma, an intelligent virtual friend for consumer engagement and marketing CRM. The Kata Platform served as a Chatbots and Conversational AI solution operating on LINE in Indonesia, structuring conversational flows to capture customer profiles and support marketing CRM objectives.
Jemma implemented guided profiling flows and conversational marketing modules that captured customer profiles with profiling flow conversion rates above 70 percent, and it generated sustained monthly engagement, culminating in LINE naming Jemma Most Interactive Brand Chatbot in October 2017. Integrations focused on the LINE messaging channel as the primary customer touchpoint, with conversational modules for profile capture and engagement orchestration feeding Unilever Indonesia marketing workflows and centralizing conversation design and profiling logic for campaign execution.
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Unilever Indonesia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Unilever Indonesia deployed SDL Tridion as its Content Management solution for the corporate website. The implementation is explicitly used on Unilever Indonesia’s public web presence, establishing SDL Tridion as the primary content platform for site authoring and delivery.
SDL Tridion was configured to support core Content Management capabilities, including structured content authoring, template-driven page assembly, component reuse, and staged publishing workflows that are typical for enterprise web CMS deployments. The narrative aligns SDL Tridion with content modeling, versioning, and editorial control features commonly applied in Content Management projects.
Operationally the SDL Tridion deployment services Unilever Indonesia’s web channel and is positioned to support marketing and corporate communications functions, with content editors and digital teams as primary users. The relationship is clear, Unilever Indonesia SDL Tridion Content Management marketing and communications, indicating the system’s role in centralizing web content operations.
Governance practices implied by the implementation include role-based permissions, approval workflows, and content lifecycle management to enforce editorial controls across the site. These controls facilitate coordinated publishing and content stewardship across the organization’s digital team and stakeholder groups.
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Content Management | Content Management |
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2021 | 2021 |
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Unilever Indonesia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Fleet Management | SCM |
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2020 | 2020 |
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Unilever Indonesia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Unilever Indonesia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Unilever Indonesia TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Unilever Indonesia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Unilever Indonesia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Unilever Indonesia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Unilever Indonesia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Unilever Indonesia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Unilever Indonesia Technographics
Unilever Indonesia is a Consumer Packaged Goods organization based in Indonesia,
with around 4949 employees and annual revenues of $2.78 billion.
Unilever Indonesia operates a diverse technology stack with applications such as
Tada Rewards, Kata Platform and SDL Tridion,
covering areas like Employee Recognition and Rewards Management, Chatbots and Conversational AI and Content Management.
Unilever Indonesia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tada, Kata.ai and SDL.
Unilever Indonesia recently adopted applications including
Grivy Growth Platform in 2024, AnyMind POKKT in 2024 and Akamai mPulse in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unilever Indonesia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unilever Indonesia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unilever Indonesia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.