UNIONBAY
1633 Westlake Ave N Suite 300,
Seattle, 98109, WA,
United States
Seattle, 98109, WA,
United States
1 866-963-2828
Retail
UNIONBAY Technographics
UNIONBAY Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UNIONBAY and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 UNIONBAY employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UNIONBAY has purchased the following applications: Apple Pay for Payment Processing in 2021, Microsoft 365 for Collaboration in 2019, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UNIONBAY is running and its propensity to invest more and deepen its relationship with Apple , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UNIONBAY revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UNIONBAY intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UNIONBAY Tech Stack and Enterprise Applications
UNIONBAY ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 UNIONBAY implemented Apple Pay on its website, adding Apple Pay as a customer facing payment option in online checkout. The integration positions Apple Pay within UNIONBAYs Payment Processing stack to support browser based Apple Pay flows for Safari and iOS customers, aligning the application with ecommerce checkout and payments operations. This places Apple Pay as a direct payment method used in UNIONBAY ecommerce and payments reconciliation workflows.
Technical implementation centers on a web checkout integration that surfaces the Apple Pay button during payment selection, uses client side tokenization to collect payment credentials, and transfers payment tokens to UNIONBAYs payment gateway or processor for authorization. Operational scope is limited to the online retail channel, affecting ecommerce, checkout orchestration, and payments operations rather than broader back office systems. Governance changes focused on checkout configuration, payment method management, and operational procedures for handling tokenized transactions.
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Payment Processing | ERP |
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2021 | 2021 |
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UNIONBAY Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, UNIONBAY implemented Microsoft 365 as its primary Collaboration platform. UNIONBAY Microsoft 365 Collaboration supports corporate productivity and communication and is surfaced on the retailer's public website to extend collaboration access for employees and partners.
The implementation is a cloud hosted Microsoft 365 tenant consolidating core collaboration capabilities, including Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint for intranet and document libraries, OneDrive for user file storage, and Office desktop and web applications. This integrated Collaboration stack provides unified content management, synchronous and asynchronous communication, and standard productivity tooling across the organization. Identity and account administration are managed through Microsoft identity services to provision users and enforce access and security controls.
Operational coverage targets the retailer's core corporate functions including merchandising, marketing, store operations coordination, and customer service within a roughly 100 person workforce. Governance is applied at the tenant level with administrative roles, external sharing controls, and content classification workflows consistent with Microsoft 365 governance patterns. The visible use of Microsoft 365 on the website indicates collaboration and productivity capabilities are operationally surfaced to support both internal teams and external touch points.
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UNIONBAY eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, UNIONBAY implemented Shopify on its public website. The Shopify implementation serves as the company's primary eCommerce platform, powering the online storefront, product catalog, shopping cart and checkout flows. Shopify is provisioned as a hosted SaaS storefront delivering cloud-based content management, storefront theming and commerce runtime.
Implemented functional capabilities align with standard eCommerce modules, including catalog and merchandising management, storefront theming, inventory-aware order capture and order management, plus payments and fulfillment orchestration. Operational scope is focused on online retail business functions, supporting merchandising, marketing, customer service and fulfillment workflows via the UNIONBAY website. Governance centers on Shopify admin controls, role-based access for merchandising and operations, and site-level content and pricing configuration processes. UNIONBAY Shopify eCommerce supports online retail sales and customer engagement on the company website.
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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UNIONBAY SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2020 | 2020 |
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UNIONBAY CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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UNIONBAY Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement, Sourcing | Procurement |
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2021 | 2021 |
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UNIONBAY PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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UNIONBAY IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at UNIONBAY
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by UNIONBAY Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from UNIONBAY IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the UNIONBAY digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD UNIONBAY Technographics
UNIONBAY is a Retail organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
UNIONBAY operates a diverse technology stack with applications such as
Apple Pay, Microsoft 365 and Shopify,
covering areas like Payment Processing, Collaboration and eCommerce.
UNIONBAY has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Microsoft and Shopify.
UNIONBAY recently adopted applications including
Apple Pay in 2021, Google Pay in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UNIONBAY’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UNIONBAY’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UNIONBAY technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.