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Unisync Technographics
Unisync Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unisync and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Unisync employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unisync has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Shopify for eCommerce in 2022, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unisync is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unisync revenues, which have grown to $69.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unisync intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unisync Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Unisync implemented Cisco Webex Meetings. Cisco Webex Meetings from Cisco Systems is deployed to provide web based conferencing and embedded meeting access on Unisync's public website, aligning with the Audio Video and Web Conferencing category. The deployment emphasizes hosted meeting sessions, browser join flows, and embedded scheduling links to support remote collaboration and customer facing calls.
Configuration scope included standard conferencing capabilities such as meeting scheduling, host controls, screen sharing, and session recording, consistent with Audio Video and Web Conferencing functionality. Integration is limited to the website embedding of meeting links and join flows, which routes participants into Cisco Webex Meetings sessions from site pages. Operational coverage centers on enabling internal collaboration and external customer engagement workflows while leveraging Cisco Webex Meetings governance features for host permissions and meeting controls.
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Collaboration | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Unisync implemented Shopify as its storefront platform. Shopify is used on Unisync's website to provide core eCommerce storefront, product listing, and order capture capabilities for the company.
The implementation centers on Shopify’s storefront and administrative capabilities, including product catalog management, variant and SKU handling, pricing and promotions configuration, shopping cart and checkout workflows, payment capture, order management, and inventory tracking. Shopify is configured to support customer accounts and basic merchandising workflows, aligning the platform with Unisync’s commercial product catalog and online merchandising practices.
Operational coverage for the Shopify deployment spans the eCommerce team, merchandising, operations, and customer service functions, with the platform serving as the primary online sales channel. Integrations are implemented using standard Shopify extension and API patterns to connect payment processors, shipping carriers, and back-office systems for inventory and order synchronization, preserving transactional continuity between the storefront and operational systems.
Governance for the site is organized around a centralized eCommerce administration model, with role based access for catalog editors and order managers, content approval and deployment controls, and defined order exception handling workflows. Configuration and release activities are managed through staged site updates and catalog refresh cycles, ensuring ongoing alignment between Shopify, Unisync merchandising, and operational processes.
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Unisync implemented Zoominfo Platform. The Zoominfo Platform is deployed as an Account Based Marketing solution on Unisync's website to surface target accounts, capture engagement signals, and support marketing and demand generation workflows.
The implementation centers on core Account Based Marketing capabilities, including company and contact data enrichment, intent signal monitoring, audience segmentation, and web engagement identification. Configuration emphasizes account scoring and dynamic audience lists to feed personalized outreach and campaign orchestration. Zoominfo Platform is being used to instrument site-level engagement and translate anonymous traffic into account-level prospects.
Operational ownership is within marketing and demand generation, with configuration aligning to sales development processes for account qualification and routing. The deployment scope is web-focused and supports digital engagement workflows and marketing operations, without explicit public details on CRM or marketing automation platform integrations.
Governance is framed around marketing operations and data stewardship, with controls for segmentation logic, contact enrichment cadence, and consent handling consistent with web-deployed ABM tools. This implementation links Unisync, Zoominfo Platform, Account Based Marketing, and marketing function in a site-first ABM posture.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Unisync
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Apps Being Evaluated by Unisync Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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