Universal Audio
4585 Scotts Valley Drive,
Scotts Valley, 95066, CA,
United States
Scotts Valley, 95066, CA,
United States
1 831-440-1176
Manufacturing
Universal Audio Technographics
Universal Audio Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universal Audio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Universal Audio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universal Audio has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Zendesk Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universal Audio is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universal Audio revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universal Audio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universal Audio Tech Stack and Enterprise Applications
Universal Audio ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Epicor ERP | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Universal Audio implemented Oracle NetSuite ERP to centralize financial management for its manufacturing operations. The deployment was scoped to ERP Financial capabilities to consolidate accounting, financial reporting and ledger control across the United States based company with 300 employees.
The Oracle NetSuite ERP implementation emphasized core financial modules including general ledger, accounts payable, accounts receivable, fixed assets and financial close orchestration, reflecting standard ERP Financial workflows. Configuration prioritized a unified chart of accounts, automated period close sequences and role based access controls to support finance and accounting operations. Transactional finance processes such as order to cash and procure to pay were standardized inside the application to reduce manual reconciliations.
Universal Audio migrated from Epicor ERP as part of the 2020 program, consolidating historical financial records and master data into Oracle NetSuite ERP. The migration scope covered finance, procurement and inventory financials to enable single ledger reporting across its business functions. Integration patterns focused on data consolidation with staged data feeds from manufacturing and fulfillment systems to maintain transactional continuity during cutover.
Governance and process restructuring included centralized financial controls, standardized month end workflows and owner based reconciliation procedures to support consistent audit and reporting practices. Oracle NetSuite ERP was positioned as the authoritative finance system within the ERP Financial domain for Universal Audio.
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Payment Processing | ERP |
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2018 | 2018 |
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Universal Audio AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Universal Audio implemented Zendesk Chat on its public website. The deployment uses Zendesk Chat in the Chatbots and Conversational AI category to enable web‑based customer messaging and live support capabilities for the manufacturer’s online storefront and product support pages.
The implementation centers on a web embedded chat widget and standard Zendesk Chat capabilities, including real time messaging, proactive chat triggers, pre chat forms to capture contact context, canned responses for agent efficiency, and chat transcript capture for records. Configuration focused on widget placement across product and support pages, fine tuning of trigger rules, and canned reply libraries aligned to audio hardware and software support topics.
Operational ownership sits with customer support and sales inquiry teams, who access conversations through the Zendesk Chat console and manage concurrent chat sessions during staffed hours. The roll out covered site wide embedding rather than point solutions, and agents operate using queue and routing controls to distribute chats and manage workload.
Governance changes included formal chat queueing and escalation workflows, agent staffing schedules for live coverage, and logging practices for transcript retention and follow up. Zendesk Chat supports conversion of live conversations into follow up workflows and asynchronous handoffs to internal teams through standard chat to ticket practices, preserving conversational history for downstream support processes.
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Universal Audio Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Universal Audio implemented Microsoft 365 for Collaboration. The deployment standardized cloud hosted productivity and communication across core business functions including engineering, product development, marketing, and customer support at the 300 employee manufacturing firm.
Microsoft 365 was deployed as the primary collaboration platform and includes Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document management, and OneDrive for personal file synchronization. The implementation is anchored on a single Microsoft 365 tenant with Azure Active Directory providing identity and access management and role based administration. The company website also surfaces traces of Microsoft 365 usage indicating public facing assets tied to the tenant.
Operational governance emphasizes centralized administration, standard retention and sharing policies, and user lifecycle controls to align collaboration behavior with manufacturing workflows. Rollout appears targeted at cross functional collaboration rather than shop floor control and focused on knowledge workers in office oriented functions. Universal Audio's Microsoft 365 implementation reflects a cloud first Collaboration architecture for corporate communications and document workflows.
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Universal Audio Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Universal Audio eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Universal Audio CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2013 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Universal Audio ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Universal Audio IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Universal Audio CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Universal Audio
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Universal Audio Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Universal Audio IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Universal Audio digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Universal Audio Technographics
Universal Audio is a Manufacturing organization based in United States,
with around 300 employees and annual revenues of $50.0 million.
Universal Audio operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Universal Audio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Microsoft.
Universal Audio recently adopted applications including
DocuSign eSignature in 2021, Okta Identity Cloud in 2021 and Oracle NetSuite ERP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Universal Audio’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Universal Audio’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Universal Audio technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.