Universe
17 Phoebe St #102,
Toronto, M5T 1A8, ON,
Canada
Toronto, M5T 1A8, ON,
Canada
1 811 472 1024
Professional Services
Universe Technographics
Universe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Universe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universe has purchased the following applications: Stripe Payments for Payment Processing in 2015, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2016, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universe is running and its propensity to invest more and deepen its relationship with Stripe , Sift Science , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universe revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universe Tech Stack and Enterprise Applications
Universe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2015 | 2015 |
In 2015, Universe implemented Stripe Payments as its Payment Processing solution on the corporate website. The deployment integrated Stripe Payments as an API-driven payment gateway for web checkout flows, enabling card processing, tokenization and server-side capture workflows consistent with online payment processing. Implementation work centered on embedding Stripe Payments into the site transaction path to manage payment authorization and settlement.
Operational coverage focuses on online commerce and finance functions, with Stripe Payments handling transactions initiated from the Universe website and supplying payment records to finance and customer support processes. Governance adjustments included PCI scope management, reconciliation workflows and operational procedures for dispute handling and refunds, aligning payments operations with Payment Processing controls required for web-based transactions.
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Universe AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Universe implemented Sift Science Digital Trust Platform to address a rising volume of fraudulent listings and content abuse across its global events marketplace. Universe is a Canada based platform with more than 3 million active users, and spambot attacks and targeted assaults on high profile events increased the need for automated protection. The Sift Science Digital Trust Platform, classified in the ML and Data Science Platforms category, was adopted to provide real time evaluation of host and user behavior and to protect content integrity.
Deployment focused on Sift Content Abuse Prevention and the platform’s machine learning model, with onboarding completed within a week to operationalize automated review. The implementation used Sift Scores to drive business logic and real time workflows, allowing the fraud team to configure parameterized rules and escalate only when manual review was necessary. Universe used the Sift console dashboard as the primary interface for monitoring model outputs, tuning rules, and conducting investigative triage.
Operational coverage included event listings, host accounts, user messaging and posted content across Universe’s global footprint, with the fraud and trust teams responsible for workflow configuration and ongoing monitoring. The team reduced their reliance on the engineering team for abuse and fraud management by almost 100% as automated workflows handled detection and initial response. The solution’s language agnostic machine learning supported detection across dialects, enabling consistent abuse prevention as Universe expanded into new markets.
Governance shifted from reactive manual review to automated, rule driven workflows maintained by the fraud team, who use Sift Scores and the console to manage reviews and tune model behavior. As implemented, Sift Science Digital Trust Platform allowed Universe to move from reactive incident response to proactive prevention while preserving platform integrity and supporting further global growth.
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Universe AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Universe implemented Ruby Live Chat on its public website to bring Chatbots and Conversational AI capabilities into its customer engagement stack, supporting customer service and website lead capture. Universe deployed Ruby Live Chat as a web-embedded conversational layer, positioning the Ruby Live Chat application to handle real-time visitor interactions and routed agent conversations.
The Ruby Live Chat deployment includes a live chat widget, scripted canned responses and message templates, proactive chat invitations, offline messaging capture, and transcript logging as standard functional modules. Configuration work focused on chat routing rules, agent availability scheduling, and canned-response workflows to standardize first-response handling and escalation to human agents when required.
Operationally the implementation is scoped to Universe website traffic and staffed customer-facing teams, with Ruby Live Chat operated by support personnel during business hours and configured to capture asynchronous inquiries outside hours. Governance centered on chat routing, response playbooks, and transcript retention policies, aligning the Ruby Live Chat application within Universe business functions for customer service and online engagement.
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Universe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Universe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Universe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Universe TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Universe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Universe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Universe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-founder & CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Universe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Universe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Universe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Universe Technographics
Universe is a Professional Services organization based in Canada,
with around 100 employees and annual revenues of $20.0 million.
Universe operates a diverse technology stack with applications such as
Stripe Payments, Sift Science Digital Trust Platform and Ruby Live Chat,
covering areas like Payment Processing, ML and Data Science Platforms and Chatbots and Conversational AI.
Universe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Sift Science and Ruby.
Universe recently adopted applications including
Ruby Live Chat in 2021, CrownPeak DXP in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Universe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Universe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Universe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.