East Meadow, 11554-1945, NY,
United States
Universum Technographics
Universum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Universum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universum has purchased the following applications: Rocket.chat for Chatbots and Conversational AI in 2019, Dreamdata Revenue Analytics for Analytics and BI in 2022, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universum is running and its propensity to invest more and deepen its relationship with Rocket.chat , Dreamdata , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universum revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universum Tech Stack and Enterprise Applications
Universum AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Universum implemented Rocket.chat as a web-embedded conversational layer. Rocket.chat is deployed on the Universum corporate website and used within the scope of Chatbots and Conversational AI, providing a conversational UI and real-time messaging for visitor engagement. The deployment supports direct customer and prospect interactions via the on-site chat interface.
The configuration emphasizes a website chat widget, message routing, and administrative channel controls consistent with Chatbots and Conversational AI functional workflows, with moderation and user management capabilities aligned to the application category. Operational scope is limited to the Universum website and impacts business functions in customer engagement and digital outreach for the small professional services organization. Ongoing administration and configuration are managed through Rocket.chat administration and web embedding controls.
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Universum Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dreamdata | Legacy | Dreamdata Revenue Analytics | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Universum implemented Dreamdata Revenue Analytics on its website. Dreamdata Revenue Analytics, classified under Analytics and BI, was instrumented via website tracking and dashboarding to capture visitor engagement and map digital interactions to revenue events. The deployment consolidated web-sourced signals into the Dreamdata Revenue Analytics platform for visibility into conversion paths.
Configuration emphasized revenue attribution, multi touch funnel analytics, cohort and account and campaign level reporting, and prebuilt dashboards common to Analytics and BI solutions. Integrations were oriented to unify marketing and sales signals within the platform without naming specific systems, providing operational coverage for marketing and revenue functions tied to the public web property. Governance focused on centralized analytics configuration and reporting workflows to maintain consistent attribution definitions and dashboard visibility.
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Universum Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Universum implemented Slack Connect as part of its Collaboration tooling. The deployment uses Slack Connect cloud hosted SaaS architecture and is surfaced through the company website for external engagement and messaging. The full application name Slack Connect is present in the implementation footprint and operates as the primary collaboration layer.
Universum configured core Collaboration capabilities including channel based messaging, direct messaging, file sharing, and external guest access enabled by Slack Connect to support client communication and partner interactions. Operational coverage is concentrated on the small professional services firm level, with a simplified account administration model and workspace governance managing user access and data sharing. Integrations were not specified in the source details.
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Universum Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Universum eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
|
2022 | 2022 |
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Universum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Universum ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2019 | 2019 |
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Universum IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Universum CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Universum
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Universum Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-16 | Universum | Evaluated | Microsoft | LinkedIn Talent Insights | Candidate Relationship Management | HCM |