Glendale, 85308, AZ,
United States
Upswing Interactive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Upswing Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Upswing Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Upswing Interactive has purchased the following applications: Workado for Campaign Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Upswing Interactive is running and its propensity to invest more and deepen its relationship with Workado or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Upswing Interactive revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upswing Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workado | Legacy | Workado | Campaign Management | CRM | n/a | 2013 | 2014 |
In 2013 Upswing Interactive implemented Workado for Campaign Management to manage recurring marketing campaign workflows and monthly client retainers at the agency in the United States. Workado was developed internally by founder Justin McGill and used at the agency prior to the product's public launch in 2014, establishing the application as the central campaign orchestration tool for client-facing services.
Deployment focused on embedding Workado into agency campaign operations, with functional usage centered on campaign workflow orchestration, recurring campaign scheduling, client retainer tracking, and consolidated client reporting. The implementation of Workado included campaign management capabilities typical of the Campaign Management category, using task automation and campaign lifecycle controls to standardize monthly deliverables and reporting outputs.
Operational coverage included marketing and account management teams within Upswing Interactive, where Workado supported customer relationship and campaign management workflows across client retainers. Governance emphasized standardized monthly retainer processes and structured reporting cadence, and the deployment is explicitly reported to have improved client reporting and retention for the agency.
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