Urban Decay
833 W 16th St,
Newport Beach, 92663, CA,
United States
Newport Beach, 92663, CA,
United States
+1 949-631-4504
Consumer Packaged Goods
Urban Decay Technographics
Urban Decay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Urban Decay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Urban Decay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Urban Decay has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Urban Decay is running and its propensity to invest more and deepen its relationship with SAP , Apple , Ordergroove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Urban Decay revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Urban Decay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Urban Decay Tech Stack and Enterprise Applications
Urban Decay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Urban Decay implemented SAP ERP ECC 6.0 to establish core financial systems. The deployment focused on ERP Financial capabilities across Urban Decay's finance organization and central accounting function.
Implementation work centered on standard SAP financial modules, including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting and Financial Controlling, configured to support transaction processing, chart of accounts harmonization and statutory reporting workflows. The SAP ERP ECC 6.0 platform consolidated master data and automated month end journal posting and subledger reconciliation, aligning application configuration with corporate accounting policies. A finance lead from Urban Decay participated on the SAP integration project providing oversight for business process mapping, requirements for financial controls and user acceptance testing.
Governance for the rollout was organized through finance ownership of configuration decisions and change control for close processes, with the finance lead steering cutover sequencing and validation of accounting flows. Operational scope targeted the finance department and central accounting operations, accompanied by training and documented process updates to embed new SAP ERP ECC 6.0 workflows.
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Expense Management | ERP |
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2012 | 2012 |
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Payment Processing | ERP |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP |
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2015 | 2015 |
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Urban Decay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
Urban Decay implemented LivePerson Conversational Cloud in 2014 on their website, deploying the LivePerson Conversational Cloud as the customer-facing conversational layer. The LivePerson Conversational Cloud implementation aligns with the Chatbots and Conversational AI category and is delivered as a cloud hosted, on-site web chat interface to capture and route consumer inquiries and support conversations.
The deployment focuses on customer care and digital commerce workflows, using category-aligned capabilities such as automated messaging flows, live agent transfer, session routing, and conversational analytics. Operational ownership sits with digital commerce and customer service teams who configure messaging scripts, monitor conversational performance, and iterate on dialogue flows, while on-site instrumentation provides the primary integration point into Urban Decay's web storefront.
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Urban Decay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Urban Decay implemented Microsoft 365 to standardize Collaboration across its consumer packaged goods operations. The deployment is a cloud-hosted Microsoft 365 tenant surfaced on the company website for employee-facing access and corporate communications, aligning web access with corporate productivity services.
The Microsoft 365 rollout leverages core Collaboration capabilities including Exchange Online, Microsoft Teams, SharePoint Online, OneDrive and Office productivity apps to provide email, real-time messaging, document management and cloud storage for marketing, digital commerce and corporate functions. Operational coverage emphasizes marketing and digital teams that support the e-commerce site as well as broader corporate communications, with governance focused on cloud identity and access controls, tenant-level configuration and content publishing workflows.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Urban Decay eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Urban Decay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Urban Decay TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Urban Decay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Urban Decay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Urban Decay CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Urban Decay
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Of Global Business Development | VP | Sales | |
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AVP Field Sales U.S. | VP | Sales | |
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Assistant Vice President- Field Sales | VP | Sales | |
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Chief Operating Officer | CXO | Finance | |
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Senior VP Sales | VP | Sales | |
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Director - Field Sales Northern Division | Director | Sales | |
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AVP, International Business Development | VP | Sales | |
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HR Manager | Manager | HR | |
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Assistant Manager Human Resources | Manager | HR | |
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AVP Finance / Commerical Controller | VP | Finance | |
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Apps Being Evaluated by Urban Decay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Urban Decay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Urban Decay digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Urban Decay Technographics
Urban Decay is a Consumer Packaged Goods organization based in United States,
with around 1000 employees and annual revenues of $40.0 million.
Urban Decay operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, LivePerson Conversational Cloud and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Urban Decay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, LivePerson and Microsoft.
Urban Decay recently adopted applications including
Jebbit in 2021, Salesforce Marketing Cloud in 2021 and Attentive in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Urban Decay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Urban Decay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Urban Decay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.