OSAKA CITY, 550-0003,
Japan
Urban Research Co. Ltd Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Urban Research Co. Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Urban Research Co. Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Urban Research Co. Ltd has purchased the following applications: Appier AiDeal for Artificial Intelligence Marketing in 2019, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2019, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Urban Research Co. Ltd is running and its propensity to invest more and deepen its relationship with Appier , Adobe Systems , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Urban Research Co. Ltd revenues, which have grown to $27.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Urban Research Co. Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AiDeal | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Urban Research Co. Ltd implemented Appier AiDeal to optimize promotional incentives on its e-commerce site. Appier AiDeal was deployed as an AI Sales Triger solution to restrict broad coupon distribution and reduce unnecessary promotional costs while preserving the conversion uplift that targeted incentives provide.
The implementation configured customer propensity scoring and automated coupon orchestration, with the application selecting only shoppers who showed a high likelihood to complete checkout when given incentives. Targeting logic explicitly prioritized hesitant buyers defined as customers with three purchases or fewer, and coupons were configured to emphasize free shipping rather than further price reductions, reflecting observed customer sensitivity to shipping charges.
Operational coverage centered on the Japan e-commerce channel and marketing and e-commerce teams, aligning promotional governance to audience rules and redemption triggers. Appier worked with Urban Research Co. Ltd to instrument segmentation, coupon delivery automation, and monitoring of audience composition and coupon redemption, embedding Appier AiDeal into online checkout and promotional workflows to enforce the new coupon issuance policy.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Urban Research Co. Ltd deployed Adobe Marketing Cloud (ex Omniture) on its public website. Urban Research Co. Ltd implemented Adobe Marketing Cloud (ex Omniture), classified as Marketing Automation, to instrument visitor behavior and support marketing and online retail analytics for its Japan site.
The implementation focuses on web analytics instrumentation using the Adobe Marketing Cloud application for page view and event tracking, campaign tagging, and audience segmentation workflows. Configuration emphasizes client side tag deployment and centralized measurement within the marketing organization, with reporting and dashboarding to support campaign analysis and customer journey visibility.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Urban Research Co. Ltd deployed Amazon EC2 to host its public website under the Application Hosting and Computing Services model for its retail online presence. The implementation uses Amazon EC2 virtual machine instances to provide web server capacity and operating system level control for the storefront, with standard hosting responsibilities such as instance image management, capacity provisioning, and security group configuration. The Amazon EC2 deployment addresses compute-layer needs for the customer-facing site while preserving direct control over instance sizing and lifecycle.
Operational coverage is centered on the corporate website and digital commerce functions, with IT and web operations teams accountable for instance lifecycle, configuration management, and runtime monitoring. Governance within the Application Hosting and Computing Services context includes access control and SSH key management, AMI-based provisioning for repeatable builds, and continuous monitoring of compute resources to support stable delivery of the online retail experience.
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