Grand Rapids, 49503, MI,
United States
US Signal Technographics
US Signal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by US Signal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 US Signal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that US Signal has purchased the following applications: Microsoft 365 for Collaboration in 2020, Zoominfo Platform for Account Based Marketing in 2023, Freshservice for IT Service Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems US Signal is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing US Signal revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for US Signal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
US Signal Tech Stack and Enterprise Applications
US Signal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, US Signal implemented Microsoft 365 as its Collaboration platform. The deployment leveraged Microsoft 365 cloud services and was surfaced on US Signal's corporate website, indicating web-accessible collaboration touchpoints alongside internal use.
The Microsoft 365 implementation centered on standard Collaboration capabilities including email and calendaring, document management and content sharing, and team chat and meetings. Configuration work emphasized provisioning core Microsoft 365 modules, implementing identity and access controls for authenticated access, and embedding Microsoft 365 collaboration features into website-facing workflows to support corporate content and contact functions.
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US Signal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, US Signal deployed Zoominfo Platform as its Account Based Marketing solution on its website. US Signal is a 250-employee professional services firm and the deployment is focused on instrumenting the public website to support account-level identification and engagement. The Zoominfo Platform is positioned to augment marketing and sales prospecting workflows with account intelligence captured at web touchpoints.
The implementation configured Zoominfo Platform modules consistent with Account Based Marketing functional patterns, including account targeting, firmographic and contact enrichment, contact discovery, and intent signal capture. Website deployment used Zoominfo Platform web scripts and tagging to resolve visitor sessions to company profiles and to feed segmentation and campaign orchestration rules. Configuration emphasized enrichment mappings, segmentation logic, and automated list creation to operationalize account data for outbound and inbound ABM activity.
Operational ownership was placed with marketing operations and demand generation to operationalize the account signals captured by Zoominfo Platform and apply them to ABM campaign workflows. Governance focused on data stewardship for enrichment outputs, segmentation rule management, and phased rollout of tagging across high-value web pages. The implementation narrative centers on the relationship between US Signal, Zoominfo Platform, Account Based Marketing, and the marketing and sales business functions.
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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US Signal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2017 | 2017 |
In 2017, US Signal implemented Freshservice as its IT Service Management platform. The Freshservice instance is exposed on the company website, serving as a web-facing entry point for ticket submission and knowledge base access to support IT and customer-facing service operations.
The Freshservice deployment was configured to provide core IT Service Management capabilities including incident management, change management, asset management, a service catalog, automated ticket routing, SLA definitions, and a searchable knowledge base. Configuration work emphasized ticket lifecycle orchestration, assignment rules, and portal-driven self-service workflows to align with standard ITSM processes.
Operational coverage focuses on centralized IT and support teams, with the service portal embedded in the public site to capture external and internal requests. Administrative controls were established for service catalog governance, change approval workflows, and knowledge curation, positioning Freshservice as the primary system to manage request intake and IT support workflows across the organization.
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US Signal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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US Signal CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at US Signal
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Apps Being Evaluated by US Signal Executives
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