Utz Group Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Utz Group Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Utz Group Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Utz Group Germany has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, orbiz Shop Management for eCommerce in 2018, PubMatic for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Utz Group Germany is running and its propensity to invest more and deepen its relationship with HubSpot , orbiz Software , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Utz Group Germany revenues, which have grown to $176.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Utz Group Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| orbiz Software | Legacy | orbiz Shop Management | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018 Utz Group Germany implemented orbiz Shop Management to operate a combined B2B and B2C online shop in the German market, classified under eCommerce. The deployment is referenced on the customer site header as orbiz digiTrade and is positioned to support industrial and logistics customers with a hosted shop platform.
The implementation centers on product, order and catalogue management functionality, with module usage inferred from orbiz reference listings and site signals. Typical eCommerce workflows such as product information management, catalogue segmentation and order lifecycle orchestration are referenced through the orbiz digiTrade naming, and orbiz Shop Management is used as the core application for these functions.
Architecturally orbiz supplies the hosted shop platform with CDN backed performance for the region, indicating a cloud hosted delivery model and edge content delivery to optimize storefront responsiveness in Germany. Operational scope covers online sales and eCommerce operations for Utz Group Germany, with centralized catalogue governance and order management processes implied by the focus on product and catalogue modules.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Lead Generation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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