Valassis
19975 Victor Parkway,
Livonia, 48152, MI,
United States
Livonia, 48152, MI,
United States
1 734-591-3000
Media
Valassis Technographics
Valassis Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Valassis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Valassis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Valassis has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2012, UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management in 2014, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Valassis is running and its propensity to invest more and deepen its relationship with Oracle , UKG , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Valassis revenues, which have grown to $2.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Valassis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Valassis Tech Stack and Enterprise Applications
Valassis ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Valassis implemented Oracle E-Business Suite as its ERP Financial platform. The program was delivered by an internal organization led by a team of 100 associates and focused on transformational services across IT and business operations, including ERP implementation and support, PMO and portfolio management, business process improvements, help desk operations, telecommunications, networking, data center and infrastructure engineering support, application support, business intelligence and outsourced services.
Oracle E-Business Suite was configured to centralize core financial workflows and enterprise reporting while the program established complementary capabilities for IT service management and application support. The team installed an IT Service Management cloud based software package and instituted application support processes and business intelligence workflows to improve incident resolution and operational visibility.
A newly created architecture and roadmap function aligned Oracle E-Business Suite with modern technology patterns, using cloud, Salesforce, BPM, ETL and BI as design inputs for future integrations and extension points. Delivery groups were reorganized to improve alignment with business needs and to shift effort from run and maintain activities toward growth oriented projects, while infrastructure responsibilities continued to cover telecommunications, networking and data center operations.
Governance changes included a formal PMO, CIO and CEO IT leadership council and Agile Scrum adoption tied to change management and senior leader alignment. The rollout reported explicit operational outcomes, including a 40 percent increase in internal project delivery capability and a 20 percent reduction in help desk tickets after instituting IT metrics, restructured delivery teams and service management tooling.
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Expense Management | ERP |
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2013 | 2013 |
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Valassis HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | HCM | n/a | 2014 | 2014 |
In 2014 Valassis implemented UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management. The deployment was focused on timekeeping and workforce administration for more than 2,000 hourly and salaried non-exempt employees, with an embedded functional administrator role responsible for daily operations of UKG Workforce Central.
Implementation workstreams included configuration of core time and attendance, overtime calculation, schedule management, and system reporting capabilities typical of Workforce Management deployments. The functional administrator for Kronos Workforce Central managed system configuration, maintained payroll procedures, processed verifications of employment for prior associates, and calculated potential overtime "swing date" adjustments driven by a change in the pay period end from Sunday to Saturday.
The project included integration work tied to a broader HRIS and payroll transition from ADP to SAP, with explicit payroll and HRIS integration points feeding monthly turnover reporting into SAP for headcount and terminations. Governance and process responsibilities were led locally, with the Valassis project lead documenting and maintaining payroll procedures and coordinating operational cutover calculations that affected hourly and non-exempt payroll processing in UKG Workforce Central.
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Valassis AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Valassis deployed LivePerson Conversational Cloud on its website, adopting LivePerson Conversational Cloud as a cloud based conversational interface for online customer engagement. This implementation is categorized under Chatbots and Conversational AI and serves as the primary web messaging layer for consumer interactions on the corporate site.
The implementation leverages category standard capabilities, including natural language understanding and intent classification, bot orchestration for automated response flows, session handling for persistent conversations, and human agent escalation paths. LivePerson Conversational Cloud is used to design and manage conversational flows, instrument conversational analytics, and tune intent models to improve response accuracy.
Operationally the deployment is scoped to the website channel and aligns governance and ownership with digital experience and customer service teams. Governance work centers on conversational content management, intent taxonomy and escalation workflows, and version control for conversation scripts to maintain consistent customer engagement across the site.
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Valassis Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Valassis Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Valassis Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Valassis CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Valassis ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Valassis PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Valassis IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Valassis CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Valassis
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Manager, Business Intelligence, IT | Manager | IT | |
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Corporate Business Intelligence Director | Director | IT | |
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Vice President, Data & Technology Strategy | VP | IT | |
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Chief Revenue Officer | CXO | Finance | |
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Senior Vice President, National Sales | VP | Sales | |
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Vice President, Sales and MDT Solutions | VP | Sales | |
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Director, Operations & Services Strategy | Director | Finance | |
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Executive Vice President, Sales and Marketing | VP | Marketing | |
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Vice President, Human Resources | VP | HR | |
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VP Integrated Media Sales | VP | Sales | |
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Executive Director HR | Director | HR | |
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Executive Director HR | Director | HR | |
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Director, Business Development | Director | Finance | |
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SVP Finance | VP | Finance | |
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COO | CXO | Finance | |
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Senior HR Business Partner | Manager | HR | |
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HR Director | Director | HR | |
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Apps Being Evaluated by Valassis Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Valassis IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Valassis digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Valassis Technographics
Valassis is a Media organization based in United States,
with around 7000 employees and annual revenues of $2.20 billion.
Valassis operates a diverse technology stack with applications such as
Oracle E-Business Suite, UKG Workforce Central (ex Kronos Workforce Central) and LivePerson Conversational Cloud,
covering areas like ERP Financial, Workforce Management and Chatbots and Conversational AI.
Valassis has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, UKG and LivePerson.
Valassis recently adopted applications including
LivePerson Conversational Cloud in 2021, Adobe Connect in 2021 and DotCMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Valassis’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Valassis’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Valassis technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.