Valk
Stationsweg 91,
Breukelen, 3621 LK,
Netherlands
Breukelen, 3621 LK,
Netherlands
31 800 004 4466
Leisure and Hospitality
Valk Technographics
Valk Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Valk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Valk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Valk has purchased the following applications: Emasphere for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2020, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Valk is running and its propensity to invest more and deepen its relationship with Emasphere , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Valk revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Valk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Valk Tech Stack and Enterprise Applications
Valk Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emasphere | Legacy | Emasphere | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Van der Valk implemented Emasphere to centralise and automate financial and management reporting across its hotel operations. Emasphere, deployed as an Analytics and BI application, was used to consolidate management-useful data for hotel performance analysis and investment decision support.
The implementation prioritized financial management reporting and operational KPI tracking for hotel management, delivering automated extraction of management-useful data and dashboarding capabilities. Configuration work included role-based reporting views for finance and operations, scheduled reporting, and templated management reports to standardise month end and investment review packages.
Operational scope covered Van der Valk hotel operations with the Beveren property cited as a case example, aligning hotel operations, finance and executive decision workflows. Business functions impacted included finance, hotel operations management and investment planning, with Emasphere providing a single source of management reporting.
Governance changes emphasized centralised reporting ownership, standardised templates and collaborative review processes to improve team collaboration. Outcomes recorded in the case study include improved investment decision-making and operational efficiency, with no specific cost or quantitative metrics disclosed.
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Valk Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Valk implemented Microsoft 365 to provide Collaboration capabilities. Microsoft 365 is referenced on their public website and is provisioned to support collaboration across the 100-employee Netherlands leisure and hospitality operator.
The deployment includes core Microsoft 365 services such as Exchange Online for business email, Microsoft Teams for real-time collaboration, SharePoint Online for intranet and document management, OneDrive for personal file storage, and Office desktop and web apps for productivity. Configuration emphasis aligns with Collaboration workflows, including site and channel structures, user licensing tiers, and standard information protection controls common to Microsoft 365 tenants.
Identity and access management is handled through Azure Active Directory to centralize authentication and single sign-on across Microsoft 365 services. Collaboration tooling is used across operations, guest services and corporate functions, and the public website contains references to Microsoft 365 components that indicate surface-level integration with externally facing pages.
Governance centers on tenant administration, user provisioning, role-based licensing and change control for Teams channels and SharePoint sites. The Microsoft 365 tenant is the primary platform supporting Collaboration for Valk’s corporate and guest-facing staff.
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Collaboration | Collaboration |
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2022 | 2022 |
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Valk CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Valk deployed Hotjar to instrument its public website for Customer Experience analytics. The implementation centered on embedding the Hotjar tracking snippet across site templates to capture behavior analytics and on page feedback.
Hotjar was configured to enable heatmaps, session recordings, conversion funnels and on page survey widgets to surface qualitative and quantitative user behavior signals. Operational ownership was concentrated in digital marketing and user experience teams, with the behavioral data used to prioritize website content and UX adjustments. Configuration and governance emphasized consent mechanisms and page level data scope to align collection with website privacy practices.
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Customer Experience | CRM |
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2016 | 2016 |
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Valk PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Valk IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Valk
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Valk Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Valk IT executives and key decision makers. This section highlights Valk's latest recorded technology evaluations, including Backbase Digital Banking Platform for Digital Banking on 2025-11-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Valk digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-14 | Valk | Evaluated | Backbase Solutions | Backbase Digital Banking Platform | Digital Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Valk Technographics
Valk is a Leisure and Hospitality organization based in Netherlands,
with around 100 employees and annual revenues of $10.0 million.
Valk operates a diverse technology stack with applications such as
Emasphere, Microsoft 365 and Hotjar,
covering areas like Analytics and BI, Collaboration and Customer Experience.
Valk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emasphere, Microsoft and Contentsquare.
Valk recently adopted applications including
Slack Connect in 2022, Emasphere in 2020 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Valk’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Valk’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Valk technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.