Vera Wang
225 West 39th Street 9th Floor,
New York, 10018, NY,
United States
New York, 10018, NY,
United States
1 212-575-6400
Retail
Vera Wang Technographics
Vera Wang Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vera Wang and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Vera Wang employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vera Wang has purchased the following applications: Microsoft 365 for Collaboration in 2019, Zendesk Service for Customer Support in 2021, Intuit Mailchimp Mandrill for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vera Wang is running and its propensity to invest more and deepen its relationship with Microsoft , Zendesk , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vera Wang revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vera Wang intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vera Wang Tech Stack and Enterprise Applications
Vera Wang Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Vera Wang implemented Microsoft 365 in the Collaboration category. The deployment is a cloud-first Microsoft 365 tenant covering the company’s approximately 200 employees in the United States, and the vendor footprint is visible on the public website source, indicating web-facing usage of Microsoft 365 services.
Microsoft 365 was configured to provide core collaboration capabilities, including Exchange Online email and calendaring, SharePoint Online and OneDrive for content management and document collaboration, Microsoft Teams for real-time chat and meetings, and Office productivity applications for knowledge worker workflows. The implementation aligns with common Collaboration category patterns, with tenant-level identity and access control provided by Azure Active Directory and centralized provisioning of user accounts and licenses.
Operational coverage emphasizes corporate and cross-functional collaboration, supporting design, merchandising, retail operations, and e-commerce teams through shared document libraries, team sites, and synchronous meeting infrastructure. Governance was organized around tenant administration, role-based access, and content classification to control external sharing and site-level permissions, reflecting standard enterprise collaboration controls for a mid-market retail organization.
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Vera Wang CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2021 | 2021 |
In 2021, Vera Wang implemented Zendesk Service to support Customer Support on its website. The deployment exposed Zendesk Service through an integrated web help center and on-page widget to capture and route inquiries from e-commerce visitors into a centralized support queue.
The implementation configured Zendesk Service core capabilities including ticketing, knowledge base content publishing, request routing with macros, and automation to standardize agent responses. Ticket forms and workflow states were tailored to common retail use cases such as order inquiries, returns, and product questions, aligning the application with existing customer service processes.
Operational coverage focused on the customer service function supporting the United States e-commerce site, with agents using Zendesk Service from a browser based console to manage web-originated conversations and email escalations. No additional upstream system integrations were specified in the source, so the architecture emphasized front-end channel capture and agent orchestration through Zendesk Service.
Governance centered on defining support workflows, agent role permissions, and knowledge management ownership to maintain consistent public help content and internal response templates. A staged rollout and agent training were used to align procedures with the Zendesk Service configuration and to drive ongoing maintenance of the website help center.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Vera Wang PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019 Vera Wang deployed Intuit Mailchimp Mandrill to provide Transactional Email services for messages originating from its public website. Intuit Mailchimp Mandrill was implemented to handle programmatic, one-to-one communications that support customer account notifications and order related messages, aligning the application with core e-commerce and customer service functions.
The implementation used Mandrill SMTP and API capabilities to route transactional sends, create and manage reusable email templates, and enforce domain authentication and deliverability controls such as SPF and DKIM. Configuration work included template orchestration, suppression and bounce handling, and webhook event streams for send, delivery, bounce, and complaint events to support downstream processing and auditability.
Operationally the deployment was scoped to web‑originated transactional workflows and impacted e-commerce, customer support, and order operations. Governance centered on centralized API key management, template version control and sending domain governance to maintain consistent customer messaging and deliverability. The implementation narrative emphasizes Intuit Mailchimp Mandrill as the Transactional Email platform integrated directly with the Vera Wang website for automated customer-facing messaging.
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Vera Wang IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2017 | 2018 |
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Vera Wang CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Vera Wang
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Vera Wang Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vera Wang IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vera Wang digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Vera Wang Technographics
Vera Wang is a Retail organization based in United States,
with around 200 employees and annual revenues of $15.0 million.
Vera Wang operates a diverse technology stack with applications such as
Microsoft 365, Zendesk Service and Intuit Mailchimp Mandrill,
covering areas like Collaboration, Customer Support and Transactional Email.
Vera Wang has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zendesk and Intuit.
Vera Wang recently adopted applications including
Zendesk Service in 2021, Intuit Mailchimp in 2021 and MailChannels in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vera Wang’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vera Wang’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vera Wang technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.