Verista
950 West Valley Road, Suite 2400,
Wayne, 19087, PA,
United States
Wayne, 19087, PA,
United States
1 267-960-5100
Life Sciences
Verista Technographics
Verista Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Verista and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Verista employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Verista has purchased the following applications: Veeva Engage for Audio Video and Web Conferencing in 2019, Veeva Vault for Content Management in 2018, Veeva CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Verista is running and its propensity to invest more and deepen its relationship with Veeva Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Verista revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Verista intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Verista Tech Stack and Enterprise Applications
Verista Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva Engage | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019 Verista implemented Veeva Engage to deliver Audio Video and Web Conferencing capabilities for its life sciences commercial clients in the emerging market space. The deployment positioned Veeva Engage as the customer-facing remote engagement layer within Verista’s portfolio of commercial system implementations for small pharmaceutical companies.
The implementation included configuration of Veeva Engage features for audio, video, and web conferencing, meeting orchestration, participant management, content sharing, and session recording consistent with Audio Video and Web Conferencing workloads. Verista configured Veeva Engage alongside other Veeva commercial applications it manages, explicitly including Veeva CRM, Veeva CLM, Veeva Approved Email, Veeva Network, Veeva OpenData, Veeva Align, and Veeva Events to support end to end commercial engagement workflows.
Integrations were executed to tie Veeva Engage engagement scheduling and activity capture into Veeva CRM, and to synchronize HCP identity and master data with Veeva Network and Veeva OpenData. The Veeva CLM and Veeva Approved Email integrations were used for content orchestration and follow up communications, and these Veeva integrations were coordinated with separate implementations of MediSpend transparency reporting, MediSpend Engagement Manager, and Vertify to address compliance and spend tracking needs.
Operational scope focused on commercial functions, with project management and business analyst governance responsible for configuration, testing, staged rollout, and user enablement. Governance activities emphasized aligning engagement protocols to commercial workflows, documentation of standard operating procedures, and training for sales and medical affairs teams, with Verista personnel managing implementation and change management activities.
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2019 | 2019 |
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Verista Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva Vault | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Verista implemented Veeva Vault as its Content Management application to centralize regulated content and document control for life sciences workflows. The implementation was positioned to support project work across the company’s data, applications, and digital portfolios, with IT project teams and business stakeholders collaborating on small to medium sized initiatives.
Veeva Vault was configured to deliver core content management capabilities including controlled document management, content lifecycle and versioning, review and approval workflows, role-based access controls, and audit trail functionality consistent with regulated content requirements. Configuration work emphasized metadata model definition, lifecycle states, and automated review routing to align with business requirements captured during workshops and interviews.
Operational delivery required PM and BA practices to manage scope, requirements, and vendor relationships, using Smartsheet or MS Project for tasking and schedule control. The role expectations indicate the Vault deployment was integrated into broader application and data efforts, requiring competency in supporting interfaces or operational coordination with commercial platforms such as Salesforce Service Cloud, Tableau, and Data Warehouse analytics, as well as GxP applications.
Governance activities focused on establishing IT processes, procedures, and standards, documenting current and to-be process models, and refining business requirements and traceability. Project management and business analysis responsibilities were blended to drive requirements workshops, create business requirements documents, and manage phased rollouts across IT and business teams.
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Verista CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Verista implemented Veeva CRM to establish a centralized commercial customer relationship management capability for its life sciences operations. The Veeva CRM deployment functions as the company CRM solution to unify customer engagement and field workflows across commercial and IT stakeholders.
The implementation emphasized core CRM functional areas typical for the Apps Category CRM, including sales force automation, account and contact management, multichannel engagement orchestration, and commercial reporting to standardize customer master data and engagement records. Configuration work centered on business process mapping, role based access control, and automation of call planning and activity capture to support field operations.
Project management and business analysis for the program focused on coordinating initiatives across data, applications, and digital projects, using Smartsheet for project orchestration and requirements tracking. Business analysis deliverables included requirements gathered through interviews and workshops, current and to be process models, and updated business requirements documents to align IT processes and standards.
Governance activities established IT processes, procedures, and standards, and formalized vendor relationship management and staged project rollouts. The Veeva CRM implementation required blending project management and business analysis capabilities to drive cross functional collaboration between commercial leadership and IT.
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Analytics, Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Analytics | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Verista IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Verista
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Verista Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Verista IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Verista digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Verista Technographics
Verista is a Life Sciences organization based in United States,
with around 650 employees and annual revenues of $150.0 million.
Verista operates a diverse technology stack with applications such as
Veeva Engage, Veeva Vault and Veeva CRM,
covering areas like Audio Video and Web Conferencing, Content Management and CRM.
Verista has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Veeva Systems.
Verista recently adopted applications including
Salesforce Marketing Cloud in 2021, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Verista’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Verista’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Verista technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.