Ho Chi Minh City, x,
Vietnam
VieTourist Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by VieTourist and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21 VieTourist employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VieTourist has purchased the following applications: Panda Retail System for Retail Management in 2023, Appier BotBonnie for Social Media Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VieTourist is running and its propensity to invest more and deepen its relationship with Panda Trading Systems , Appier , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VieTourist revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VieTourist intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Panda Trading Systems | Legacy | Panda Retail System | Retail Management | ERP Services and Operations | n/a | 2023 | 2023 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier BotBonnie | Social Media Management | CRM | n/a | 2024 | 2024 | In 2024, VieTourist implemented Appier BotBonnie and Appier AIQUA as a Social Media Management deployment to automate conversational lead capture and personalized EDM workflows. The work focused on the companys marketing and CRM functions in Vietnam, leveraging web chat and Facebook Messenger channels for customer engagement. Appier BotBonnie was configured for web chat and Facebook Messenger conversational flows while Appier AIQUA provided audience segmentation and automated EDM orchestration. Functional capabilities implemented included chatbot led lead capture, AI driven segmentation for personalized EDM generation, and subscriber list management integrated into marketing workflows. The deployment integrated chat interactions with email automation and CRM processes to route captured leads into nurture sequences and to trigger targeted EDMs, and it connected web subscription flows to the email engine. Operational coverage was centered on digital acquisition and engagement activities managed by the marketing team across VieTourists Vietnam operations. Governance and rollout emphasized marketing ownership of conversational content and EDM templates with iterative tuning of chat scripts and segmentation rules during the three month ramp. The implementation delivered documented outcomes including a 171% uplift in lead generation, an 85% average EDM open rate, over 1,000 chatbot driven leads in three months, and roughly 300% growth in web subscribers, improving acquisition and engagement metrics. | |
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Tag Management | CRM |
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2020 | 2020 |
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