Villa Maria Estate
118 Montgomerie Road,
Auckland, 2153,
New Zealand
Auckland, 2153,
New Zealand
64 9 255 0660
Consumer Packaged Goods
Villa Maria Estate Technographics
Villa Maria Estate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Villa Maria Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 499 Villa Maria Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Villa Maria Estate has purchased the following applications: Nintex Promapp for Process Mining in 2019, SilverStripe CMS for Web Content Management in 2019, Magnite (ex Rubicon Project) for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Villa Maria Estate is running and its propensity to invest more and deepen its relationship with Nintex , SilverStripe Ltd. , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Villa Maria Estate revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Villa Maria Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Villa Maria Estate Tech Stack and Enterprise Applications
Villa Maria Estate Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nintex | Legacy | Nintex Promapp | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019 Villa Maria Estate implemented Nintex Promapp as its Process Mining application to centralize process documentation, audit evidence and knowledge capture across the business. The deployment was positioned to address challenges with more than 3,000 procedural documents and to make process ownership and visibility accessible to teams beyond a single quality gatekeeper.
The implementation configured Nintex Promapp as a central repository for procedural documentation, ISO manuals and audit traceability, with structured process maps, document tracking and role visibility to display responsibilities. The Nintex Promapp implementation emphasized ease of maintenance and accessibility, enabling frontline teams to update processes and record change notes required for audits.
Operational rollout and coverage began with an IT-led start that was restructured into a two-stage approach, using a soft launch with 40 key staff representing a cross section of the business and vendor-led training to ensure consistent practical onboarding. Villa Maria linked Nintex Promapp with its ACE continuous improvement initiative to capture ACE wins and to surface current state process documentation for improvement work, and the system was adopted across quality, health and safety, five laboratory sites and geographically distributed domestic sales teams.
Governance changes focused on shifting signoff and ownership away from a single quality manager to individual teams and subject matter experts, with clearly defined roles and responsibilities captured in Nintex Promapp. The rollout included standardized training and a staged participation model to build distributed ownership, reduce single person dependencies and enable continuous improvement workflows.
Outcomes documented during the implementation include consolidation of dusty paper manuals into Nintex Promapp for the five labs, storage of ISO manuals within the system and an audit experience described as increasingly stress free. Auditors reported being impressed with the documentation improvements, new staff could immediately access health and safety procedures, and geographically dispersed sales teams adopted the platform for sharing best practice and process improvements.
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Villa Maria Estate Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SilverStripe Ltd. | Legacy | SilverStripe CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 Villa Maria Estate implemented SilverStripe CMS as its Web Content Management platform for its public website, villamariawines.com. The implementation centralized content delivery for the company website and established SilverStripe CMS as the core platform supporting marketing and digital content operations.
The SilverStripe CMS deployment was configured to provide standard Web Content Management capabilities including rich content authoring, templating and layout management, a media library for assets, role-based access controls for editorial users, and content staging and publishing workflows. The implementation emphasized modular templates and SEO-oriented content fields to support brand pages, promotional landing pages, and news updates through the existing site architecture.
Operational ownership sits with marketing and digital communications teams, who use SilverStripe CMS for editorial governance, approval workflows, and scheduled publishing. The configuration supports site-level content governance and ongoing editorial management for Villa Maria Estate in New Zealand.
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Villa Maria Estate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnite | Legacy | Magnite (ex Rubicon Project) | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023 Villa Maria Estate deployed Magnite (ex Rubicon Project) as its Digital Advertising Platform on its public website. The deployment places Magnite (ex Rubicon Project) at the center of Villa Maria Estate digital advertising, enabling programmatic monetization and third party ad decisioning for web inventory.
The implementation leverages supply side platform capabilities common to the Digital Advertising Platform category, including header bidding integration, real time bidding, inventory packaging and ad decisioning logic, plus reporting and yield management for web inventory. Configuration emphasized tag based ad calls and consent aware controls to align ad delivery with privacy and consent flows. Analytics and reporting modules were configured to provide performance visibility to digital marketing and ad operations stakeholders.
Integration scope is explicitly the brand website where Magnite (ex Rubicon Project) is embedded to surface programmatic demand across display and video placements and to centralize yield controls for the marketing organization. Operational ownership is with digital marketing and ad operations, with workflows established for inventory segmentation, frequency management and campaign measurement to support commercial media strategies. Governance extended to consent and cookie management processes to ensure ad calls honor privacy settings and brand safety controls.
Villa Maria Estate implemented Magnite (ex Rubicon Project) as its Digital Advertising Platform to support digital marketing and media monetization functions, aligning ad operations, analytics and privacy governance on the company website.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Villa Maria Estate PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2025 | 2025 |
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Villa Maria Estate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Villa Maria Estate
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Villa Maria Estate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Villa Maria Estate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Villa Maria Estate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Villa Maria Estate Technographics
Villa Maria Estate is a Consumer Packaged Goods organization based in New Zealand,
with around 499 employees and annual revenues of $60.0 million.
Villa Maria Estate operates a diverse technology stack with applications such as
Nintex Promapp, SilverStripe CMS and Magnite (ex Rubicon Project),
covering areas like Process Mining, Web Content Management and Digital Advertising Platform.
Villa Maria Estate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Nintex, SilverStripe Ltd. and Magnite.
Villa Maria Estate recently adopted applications including
Flow Statelake Integration Platform in 2025, Magnite (ex Rubicon Project) in 2023 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Villa Maria Estate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Villa Maria Estate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Villa Maria Estate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.