Virgin Australia
Level 11 275 Grey Street South,
Brisbane, 4101, QLD,
Australia
Brisbane, 4101, QLD,
Australia
61 7 3295-3000
Transportation
Virgin Australia Technographics
Virgin Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Virgin Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Australia has purchased the following applications: Oracle Cloud ERP Accounts Payable for AP Automation in 2022, PageUp ATS for Applicant Tracking System in 2016, Amadeus Altea Departure Control for Airport Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Australia is running and its propensity to invest more and deepen its relationship with Oracle , PageUp , Elumina Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Australia revenues, which have grown to $4.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Australia Tech Stack and Enterprise Applications
Virgin Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP Accounts Payable | AP Automation | ERP | Deloitte | 2022 | 2023 |
Virgin Australia selected and deployed Oracle Cloud ERP Accounts Payable in 2022 to replace a legacy accounts payable system, engaging Deloitte as the system integrator. The implementation is a cloud-based AP automation deployment centered on the Oracle Accounts Payable module and was structured to standardize invoice processing, PO‑matched invoice workflows, scheduled payment runs, and supplier statement reconciliation.
Operational details in the implementation show AP processing workflows supporting the Engineering division: daily logging and matching of supplier invoices into Oracle, routing and resolution of PO issues with Purchase Officers, ingestion and sorting of emailed invoices for matching, occasional rostered payment runs for a division, and supplier statement reconciliations. These tasks indicate the deployment was configured to automate PO‑centric invoice matching, manage email-based invoice intake, and run periodic payments within Oracle Cloud ERP.
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ERP Financial | ERP |
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2022 | 2023 |
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Expense Management | ERP |
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2022 | 2023 |
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Virgin Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Virgin Australia implemented PageUp ATS. The PageUp ATS Applicant Tracking System was embedded into Virgin Australia's corporate career site to capture candidate applications directly through the PageUp application form and publish live job postings on the carrier's website.
The implementation centered on career site integration and applicant data capture, with PageUp ATS configured to manage job posting workflows, capture candidate profiles, and track applicants through configurable hiring pipelines. Operational ownership aligned with Talent Acquisition and HR teams, using the application form on the corporate site as the primary intake point, and governance emphasized centralized requisition workflows and hiring manager access to applicant records. The deployment reflects a standard Applicant Tracking System architecture focused on career site orchestration, candidate lifecycle management, and automated application intake for recruitment operations in Australia.
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Core HR | HCM |
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2021 | 2021 |
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Environment, Health and Safety (EHS) | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2011 | 2011 |
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Payroll | HCM |
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2022 | 2023 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Workforce Analytics | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2017 | 2017 |
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Workforce Management, Workforce Planning, Workforce Scheduling | HCM |
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2011 | 2012 |
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Virgin Australia ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Altea Departure Control | Airport Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Virgin Australia implemented Amadeus Altea Departure Control as a core Airport Management solution to support check-in and boarding operations across its domestic and international services. The deployment placed emphasis on passenger processing workflows used by frontline Guest Services and concierge teams at Melbourne Airport and other terminal locations.
The Amadeus Altea Departure Control implementation covered standard departure control modules including passenger check-in, boarding pass issuance, seat allocation, baggage tagging, gate boarding control, and passenger travel documentation verification. Configuration work focused on gate workflow orchestration, irregular operations handling, processing for acceptance of dangerous goods, special assistance identification and handling, and boarding sequencing aligned to airline safety and security procedures.
Operational coverage concentrated on gate agents, ground operations and passenger-facing teams, integrating departure control workflows with boarding announcement and marshalling processes to ensure coordinated boarding and baggage handling. Virgin Australia Amadeus Altea Departure Control Airport Management supported both domestic and international boarding flows and front-line passenger service functions used by check-in and gate personnel.
Governance and process standards were structured around procedural controls for document compliance, dangerous goods acceptance, seating and baggage receipt issuance, and role-based responsibilities for check-in and boarding staff. Staff training and operational alignment were necessary to embed the Amadeus Altea Departure Control workflows into existing airline ground operations and passenger assistance procedures.
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Aviation MRO | ERP Services and Operations |
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2016 | 2017 |
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Passenger Service Systems | ERP Services and Operations |
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2014 | 2014 |
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Reservation and Booking Management | ERP Services and Operations |
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2017 | 2017 |
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Virgin Australia AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ML and Data Science Platforms | AI Development |
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2016 | 2017 |
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ML and Data Science Platforms | AI Development |
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2018 | 2018 |
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Virgin Australia Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Virgin Australia Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Virgin Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Virgin Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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Enterprise Content Management | Content Management |
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2018 | 2018 |
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Virgin Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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Virgin Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Virgin Australia PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Virgin Australia Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2022 | 2023 |
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Virgin Australia TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Risk Management | TRM |
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2022 | 2022 |
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Treasury Management | TRM |
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2022 | 2022 |
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Virgin Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Virgin Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Streaming | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Virgin Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Virgin Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Analytics Officer, Velocity Frequent Flyer | CXO | Finance | |
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Software Engineer Digital and Emerging Technology | Manager | IT | |
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Manager, Group Finance | Manager | Finance | |
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CIO | CXO | Finance | |
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General Manager Procurement | VP | Procurement | |
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Chief People Officer | CXO | HR | |
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Head of People Experience | Director | HR | |
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Leader, Talent Acquisition | Manager | HR | |
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Senior Payroll Officer | Director | HR | |
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Head Of Workforce Planning | Director | HR | |
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Manager, Portfolio Delivery and Control | Manager | Investment | |
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Senior Project Manager/Head of PMO | Director | Operations | |
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Manager, Portfolio Integration | Manager | Investment | |
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Head Of Technology | Director | IT | |
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General Manager, People & HR Transformation | Director | HR | |
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Head of People | Director | HR | |
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Talent Acquisition Manager | Manager | HR | |
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Leader HR Transformation & People Analytics | Non Manager | HR | |
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Manager, Payroll Transformation and Delivery | Manager | HR | |
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Manager Remuneration and Benefits | Manager | HR | |
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General Manager People Operations | Manager | HR | |
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Senior Payroll Officer | Manager | HR | |
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CMO | CXO | Marketing | |
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Chief Corporate Affairs and Sustainability Officer | CXO | Operations | |
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Chief Commercial Officer | CXO | Sales | |
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Chief Operations Officer | CXO | Operations | |
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Chief Legal Officer and Company Secretary | CXO | Legal | |
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Head of Procurement Operations & Governance | Director | Procurement | |
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Chief Strategy and Transformation Officer | CXO | Operations | |
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Head of Supply Chain | Director | Supply Chain | |
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Chief Risk Officer | CXO | Risk Management | |
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Chief Customer Officer, CEO Velocity | CXO | Sales | |
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CEO | CXO | Operations | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Virgin Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Virgin Australia Technographics
Virgin Australia is a Transportation organization based in Australia,
with around 8000 employees and annual revenues of $4.12 billion.
Virgin Australia operates a diverse technology stack with applications such as
Oracle Cloud ERP Accounts Payable, PageUp ATS and Amadeus Altea Departure Control,
covering areas like AP Automation, Applicant Tracking System and Airport Management.
Virgin Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and Amadeus IT Group.
Virgin Australia recently adopted applications including
OneStream XF in 2025, Avelia Platform in 2024 and Oracle Cloud ERP Accounts Payable in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.