Virgin Australia
Level 11 275 Grey Street,
Brisbane, 4101, QLD,
Australia
Brisbane, 4101, QLD,
Australia
61 7 3295-2296
Transportation
Virgin Australia Technographics
Virgin Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Virgin Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Australia has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2022, PageUp ATS for Applicant Tracking System in 2016, DataRobot Cloud for ML and Data Science Platforms in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Australia is running and its propensity to invest more and deepen its relationship with Oracle , PageUp , Elumina Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Australia revenues, which have grown to $5.81 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Australia Tech Stack and Enterprise Applications
Virgin Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, Virgin Australia implemented Oracle Cloud ERP for ERP Financial functions. The work occurred during the final 12 weeks of a 1.5 year programme and concentrated on cloud delivered core finance capability adoption and business readiness activities.
Configuration and functional focus concentrated on Purchasing and Accounts Payable, with Oracle Cloud ERP configured to support procurement and AP workflows, transaction processing, and month end controls consistent with ERP Financial best practices. An Organisational Change Manager provided intensive business readiness support and assessment, reinvigorated the change network, and delivered multiple Change Leadership trainings to highly impacted GMs, Heads of Department and team managers.
The Oracle Cloud ERP rollout ran alongside an Integration Platform programme that stood up an integration centre of excellence, expanded utilisation of a Kubernetes platform and transitioned Virgin Australia toward a microservices approach. That integration work created an operational integration capability to coordinate system to system interfaces and orchestration in support of the cloud ERP adoption.
Governance borrowed practices from a concurrent Revenue Management transformation that was recognised by the group executive as the gold standard in change management and used as a case study for the broader change team. Governance and rollout activities for Oracle Cloud ERP included intensified business readiness assessments, targeted change leadership workshops, and concentrated engagement with highly impacted finance functions including purchasing and accounts payable.
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Virgin Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Virgin Australia implemented PageUp ATS. The PageUp ATS Applicant Tracking System was embedded into Virgin Australia's corporate career site to capture candidate applications directly through the PageUp application form and publish live job postings on the carrier's website.
The implementation centered on career site integration and applicant data capture, with PageUp ATS configured to manage job posting workflows, capture candidate profiles, and track applicants through configurable hiring pipelines. Operational ownership aligned with Talent Acquisition and HR teams, using the application form on the corporate site as the primary intake point, and governance emphasized centralized requisition workflows and hiring manager access to applicant records. The deployment reflects a standard Applicant Tracking System architecture focused on career site orchestration, candidate lifecycle management, and automated application intake for recruitment operations in Australia.
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Core HR | HCM |
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2011 | 2011 |
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Environment, Health and Safety (EHS) | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2011 | 2011 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2011 | 2011 |
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Virgin Australia AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DataRobot | Legacy | DataRobot Cloud | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Virgin Australia deployed DataRobot Cloud to accelerate predictive analytics for its Velocity Frequent Flyer program. DataRobot Cloud is used as an ML and Data Science Platforms solution by the airline's analytics arm, Torque Data, as part of a broader reengineering of Virgin Australia's analytical capability to improve loyalty program personalization and decisioning.
The implementation emphasized automated machine learning workflows within DataRobot Cloud, including automated model training, automated model selection, and standardized model validation pipelines. These capabilities were applied to build propensity and timing models that predict when members are most likely to redeem points and what experiences they are likely to prefer, reducing manual experimentation and formalizing evaluation criteria for model performance.
Operational scope concentrated on the Velocity Frequent Flyer loyalty program and supporting customer experience and marketing functions, with data science teams using DataRobot Cloud to iterate on offer targeting and destination preference predictions. Torque Data drove the analytical use cases, shifting model development toward repeatable automated pipelines to support personalized redemption propositions and targeted member experiences.
Governance and workflow changes included redefining model development processes and assessment practices to favor automated production pipelines and consistent validation. Reported outcomes from the engagement included cutting model build time by up to 90 percent and improving predictive accuracy by up to 15 percent, enabling faster experimentation and more timely personalization for loyalty members.
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Virgin Australia Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Virgin Australia Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Virgin Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Virgin Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Virgin Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Virgin Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Virgin Australia PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Virgin Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Virgin Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Virgin Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Virgin Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Analytics Officer, Velocity Frequent Flyer | CXO | Finance | |
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Software Engineer Digital and Emerging Technology | Manager | IT | |
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Manager, Group Finance | Manager | Finance | |
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CIO | CXO | Finance | |
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Head Of Procurement | Director | Procurement | |
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Chief People Officer | CXO | HR | |
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Head of People Experience | Director | HR | |
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Leader, Talent Acquisition | Manager | HR | |
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Senior Payroll Officer | Director | HR | |
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Head Of Workforce Planning | Director | HR | |
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Manager, Portfolio Delivery and Control | Manager | Investment | |
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Senior Project Manager/Head of PMO | Director | Operations | |
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Manager, Portfolio Integration | Manager | Investment | |
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Head Of Technology | Director | IT | |
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General Manager, People & HR Transformation | Director | HR | |
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Head of People | Director | HR | |
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Talent Acquisition Manager | Manager | HR | |
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Leader HR Transformation & People Analytics | Non Manager | HR | |
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Manager, Payroll Transformation and Delivery | Manager | HR | |
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Manager Remuneration and Benefits | Manager | HR | |
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General Manager People Operations | Manager | HR | |
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Senior Payroll Officer | Manager | HR | |
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Apps Being Evaluated by Virgin Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Australia Technographics
Virgin Australia is a Transportation organization based in Australia,
with around 8000 employees and annual revenues of $5.81 billion.
Virgin Australia operates a diverse technology stack with applications such as
Oracle Cloud ERP, PageUp ATS and DataRobot Cloud,
covering areas like ERP Financial, Applicant Tracking System and ML and Data Science Platforms.
Virgin Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and DataRobot.
Virgin Australia recently adopted applications including
Avelia Platform in 2024, Oracle Cloud ERP in 2022 and Atlassian Confluence in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.