Virgin Media
500 Brook Drive,
Reading, RG2 6UU,
United Kingdom
Reading, RG2 6UU,
United Kingdom
44 20 7229-4738
Communications
Virgin Media Technographics
Virgin Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15700 Virgin Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Media has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2019, eGain Knowledge AI Hub for Artificial Intelligence Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Media is running and its propensity to invest more and deepen its relationship with Oracle , Horsefly , WorkForce Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Media revenues, which have grown to $13.87 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Media Tech Stack and Enterprise Applications
Virgin Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Virgin Media implemented Oracle NetSuite ERP as its ERP Financial platform. The implementation focused on centralizing core financial operations for the communications company, establishing a single financial system to support accounting, reporting, and transactional processing.
Oracle NetSuite ERP was configured to support general ledger, accounts payable, accounts receivable, billing and revenue recognition, cash and treasury management, and statutory and management reporting. The implementation included configuration for multi entity accounting, intercompany eliminations, automated journal processing, and role based access controls to align with period close and finance operational workflows.
Operational coverage targeted corporate finance, accounts teams, treasury, and financial planning functions, standardizing chart of accounts, approval workflows, and audit trails across finance processes. Governance emphasis included centralized control of financial master data, defined ownership for journal and reconciliation procedures, and automation of recurring transactions within Oracle NetSuite ERP.
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ERP Financial | ERP |
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2015 | 2015 |
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Expense Management | ERP |
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2015 | 2015 |
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Virgin Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | Mastek | 2019 | 2020 |
In 2019 Virgin Media implemented Oracle Cloud HCM Absence Management as part of a UK payroll and HR program. The implementation ran from Dec 2019 to Mar 2020 and was delivered by Mastek, associated with Evosys, with Oracle as the vendor, addressing Absence and Leave Management under UK legislation.
The rollout deployed Oracle Fusion Core HR, Oracle Fusion Absence Management, and Oracle Cloud Payroll, configuring Oracle Cloud HCM Absence Management as the primary absence module. The architecture used the Oracle Cloud HCM suite with a unified employee master in Core HR, integrated absence entitlements and approval workflows in Absence Management, and payroll feeds into Cloud Payroll. Configuration activities focused on absence types, statutory accrual rules, approval routing, and payroll interfacing consistent with UK employment rules.
Integrations were implemented between Oracle Fusion Core HR and Oracle Fusion Absence Management, and between Absence Management and Oracle Cloud Payroll to synchronize employee records and reflect leave impacts in pay runs. Operational coverage targeted HR and payroll functions across Virgin Media in the United Kingdom, centralizing absence tracking and payroll reconciliation. The deployment established Oracle Cloud HCM Absence Management as the authoritative Absence and Leave Management layer within the broader HCM landscape.
Governance and rollout controls were established with HR and payroll process owners to manage entitlement configuration, change control, testing, and cutover during the Dec 2019 to Mar 2020 delivery window. Testing cycles validated absence workflows and payroll integrations prior to production activation, and implementation resources emphasized Oracle HCM skills for configuration and operational handover.
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Compensation Management | HCM |
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2019 | 2020 |
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Core HR | HCM |
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2019 | 2020 |
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Payroll | HCM |
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2019 | 2020 |
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Workforce Analytics | HCM |
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2019 | 2020 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2017 | 2018 |
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Workforce Management | HCM |
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2021 | 2021 |
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Virgin Media AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| eGain Corporation | Legacy | eGain Knowledge AI Hub | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2018 |
In 2017, Virgin Media implemented eGain Knowledge AI Hub to standardize and scale knowledge delivery across its large mobile customer service operation. The deployment targeted the more than 1,000 member customer service teams based in Trowbridge and Middlesbrough that handle approximately 25,000 calls, 50 letters and 6,000 emails each day, and it was driven by leadership including John Elliott, Head of Customer Operations, and Jason Tye, Knowledge Manager.
The implementation centered on an enterprise knowledge management configuration, using eGain Knowledge AI Hub as an agent-facing knowledge base and diagnostic guidance layer to improve first contact resolution and reduce repeat calls. Key capabilities implemented included centralized knowledge authoring and curation, intuitive search and retrieval for agents, structured decision support to guide diagnosis, and content publication controls to ensure consistent responses irrespective of individual agent experience.
Operationally the solution was rolled into contact center workflows across the Trowbridge and Middlesbrough sites, embedding knowledge access into agent workstreams and routing processes to surface relevant content at the point of contact. The eGain Knowledge AI Hub was positioned to operate as an Artificial Intelligence Marketing application that orchestrates content and agent assistance across customer operations, aligning knowledge artifacts with typical contact scenarios in the mobile services domain.
Governance was organized under the customer operations function with a named Knowledge Manager accountable for content life cycle and quality, and senior customer operations leadership providing oversight of rollout and agent adoption. Virgin Media selected eGain after a full market evaluation citing comprehensive functionality, telecommunications experience and compelling ROI projections, and configured the platform to deliver consistent, repeatable service handling across its contact centers.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2024 |
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Virgin Media Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2010 | 2010 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Virgin Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Virgin Media Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Virgin Media eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Virgin Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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CRM | CRM |
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2012 | 2012 |
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CRM | CRM |
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2019 | 2019 |
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Referral Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Virgin Media EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2014 | 2014 |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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Virgin Media PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2012 | 2012 |
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Test Automation Platform | PaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Virgin Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Operating Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Customer, Technology and Networks Officer | CXO | Customer Service | |
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Account Director - Travel | Director | Sales | |
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Head of Financial Accounts | Director | Finance | |
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IT Manager | Manager | IT | |
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Head of Finance Systems | Director | IT | |
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IT Development & Support Manager | Manager | IT | |
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Head of Finance - Small Office, Home Office and Small/Medium Enterprise | Director | Finance | |
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Director of Operations | Director | Finance | |
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Head of Procurement, IT | Director | Procurement | |
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Director of Finance and Interconnect | Director | Finance | |
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Head of Finance Support | Director | Finance | |
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Head of Procurement for Sales, Business & Marketing | Director | Procurement | |
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Head of Finance - Cable Revenue | Director | Finance | |
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Chief Customer, Technology & Networks Officer | CXO | Customer Service | |
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Head of Finance, Marketing and Go To Market | Director | Marketing | |
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HRIS & People Reporting Manager | Manager | HR | |
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Director of eCommerce | Director | Finance | |
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Senior Ecommerce Manager | Manager | Sales | |
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Head of Digital Transformation | Director | IT | |
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Executive Director - Digital CTO | Director | IT | |
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Chief Technology Officer | CXO | IT | |
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Head of ICT Service Architects | Director | Finance | |
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Head of IT Infrastructure Engineering | Director | IT | |
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Head of Finance Transformation & Systems | Director | IT | |
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Head of Finance | Director | Finance | |
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Senior Tax Manager | Manager | Finance | |
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Head Of Finance | Director | Finance | |
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Programme Director | Director | Finance | |
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Director of Customer Experience | Director | Customer Service | |
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Head of Customer Experience Insight | Director | Customer Service | |
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Chief People & Services Officer | CXO | HR | |
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Workforce Planning Manager (WFM) | Manager | HR | |
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Head of People | Director | HR | |
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Head of People | Director | HR | |
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Head of People Insights & Analytics | Director | HR | |
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Senior HR Director | Director | HR | |
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Chief People & Transformation Officer | CXO | HR | |
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Director, People Relations and DE&I | Director | HR | |
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Head of Benefits & Recognition | Director | HR | |
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Head of People | Director | HR | |
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Apps Being Evaluated by Virgin Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Media Technographics
Virgin Media is a Communications organization based in United Kingdom,
with around 15700 employees and annual revenues of $13.87 billion.
Virgin Media operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Cloud HCM Absence Management and eGain Knowledge AI Hub,
covering areas like ERP Financial, Absence and Leave Management and Artificial Intelligence Marketing.
Virgin Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and eGain Corporation.
Virgin Media recently adopted applications including
Conviva in 2025, Accenture Conversational AI in 2023 and Merkle Ugam in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.