Virgin Wine Online
Virgin Wine Online Technographics
Virgin Wine Online Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Wine Online and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 156 Virgin Wine Online employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Wine Online has purchased the following applications: Worldpay for Payment Processing in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019, Conviva for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Wine Online is running and its propensity to invest more and deepen its relationship with WorldPay , Salesforce , Conviva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Wine Online revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Wine Online intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Wine Online Tech Stack and Enterprise Applications
Virgin Wine Online ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorldPay | Legacy | Worldpay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Virgin Wine Online implemented Worldpay as its Payment Processing provider for its ecommerce storefront. The deployment uses FIS Worldpay on the public website to handle card acceptance, payment authorization, and settlement within the online checkout flow. Worldpay supports checkout payments and revenue capture for the United Kingdom site, serving ecommerce and finance business functions.
Integration is implemented at the website checkout layer where Worldpay provides gateway processing, tokenization, and payment routing consistent with Payment Processing platforms. Operational coverage centers on ecommerce operations and finance teams for transaction reconciliation and chargeback handling, with configuration focused on online card and card not present workflows. Governance and operational control are exercised through Worldpay administrative interfaces and coordinated with internal commerce and finance processes.
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Virgin Wine Online AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Virgin Wine Online deployed Salesforce Chat (formerly Salesforce Live Agent) as an embedded conversational layer on its consumer website. The implementation places Salesforce Chat into the Chatbots and Conversational AI category and serves as the primary web channel for real time and near real time customer conversations.
Configuration centered on a site embedded chat widget instrumented in the site source, using Chatbots and Conversational AI capabilities such as proactive chat invitations, real time transcript capture, canned responses, queue based agent routing and offline message capture. The setup leveraged standard agent console workflows and conversational routing to surface live sessions to support and sales staff, with scripted response libraries to accelerate resolution.
Operational coverage targeted customer service and e commerce business functions for Virgin Wine Online in the United Kingdom, with governance controls applied to business hours, escalation rules and standardized handling procedures. Rollout was executed as a website level activation, aligning chat routing and agent workflows to existing support processes rather than as a separate hosted channel.
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Virgin Wine Online Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Virgin Wine Online implemented Conviva on its public website as part of an Analytics and BI deployment to centralize site-level media and user telemetry. Virgin Wine Online uses Conviva for Analytics and BI to surface real-time behavioral signals and media performance data that inform web operations and customer engagement functions.
The implementation focused on web-level instrumentation, embedding Conviva page and media telemetry within site pages and the media player layer. Configuration emphasized real-time dashboards, session-level tracking, and event tagging consistent with Analytics and BI workflows, enabling cross-session analytics and behavioral segmentation capabilities typical of the category.
Operational coverage is centered on the public website and web-facing marketing and content teams, aligning analytical outputs with e-commerce and content performance review processes. Data from Conviva was routed into internal dashboarding and BI review processes to support product, marketing, and site operations decision making, using standard web telemetry pipelines and event schemas.
Governance and rollout followed a phased instrumentation approach, with workstreams for tagging standards, consent and privacy handling, and data quality validation across site pages. Conviva was positioned as the primary Analytics and BI source for media and engagement telemetry, with operational controls instituted for event taxonomy and dashboard access to support ongoing analytics governance.
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Virgin Wine Online Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Virgin Wine Online Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2024 | 2024 |
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Virgin Wine Online eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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Virgin Wine Online CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Virgin Wine Online ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Virgin Wine Online IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Virgin Wine Online
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virgin Wine Online Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Wine Online IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Wine Online digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Wine Online Technographics
Virgin Wine Online is a Media organization based in United Kingdom,
with around 156 employees and annual revenues of $57.0 million.
Virgin Wine Online operates a diverse technology stack with applications such as
Worldpay, Salesforce Chat (formerly Salesforce Live Agent) and Conviva,
covering areas like Payment Processing, Chatbots and Conversational AI and Analytics and BI.
Virgin Wine Online has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as WorldPay, Salesforce and Conviva.
Virgin Wine Online recently adopted applications including
Conviva in 2025, Webtrends Optimize in 2024 and Rokt Ads in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Wine Online’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Wine Online’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Wine Online technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.