Garden Grove, 92841, CA,
United States
Virtu USA Technographics
Virtu USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virtu USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Virtu USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virtu USA has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Tawk.to for Chatbots and Conversational AI in 2019, WooCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virtu USA is running and its propensity to invest more and deepen its relationship with Intuit , Tawk.to , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virtu USA revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virtu USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virtu USA Tech Stack and Enterprise Applications
Virtu USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, Virtu USA implemented Intuit Quickbooks Enterprise. The implementation positioned Intuit Quickbooks Enterprise as the ERP Financial platform for the 50 employee United States distributor, centralizing transactional accounting and financial reporting for finance and distribution operations.
Configuration emphasized core ERP Financial functional modules including general ledger, accounts payable, accounts receivable, inventory control and order entry, with role based access and multi user transaction processing. Financial reporting and custom report templates were set up to reflect distribution order cycles and inventory valuation practices.
The deployment covered finance, accounting, sales order processing and warehouse inventory management across Virtu USA's US operations, operating as a single site multi user system to support day to day transaction processing and month end close activities. Data workflows were organized to ensure consistent posting between order processing, inventory modules and the general ledger.
Governance workstreams concentrated on standardizing the chart of accounts, centralizing invoicing and receivables workflows and instituting role based controls for approvals and reconciliations. Training for accounting and operations staff emphasized consistent data entry, inventory costing procedures and periodic financial reconciliations to align operational processes with ERP Financial controls.
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Virtu USA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Virtu USA implemented Tawk.to to add website-based live chat and conversational support. The Tawk.to deployment uses the vendor's cloud-hosted web chat widget embedded on the corporate site, providing a channel for real-time visitor messaging and asynchronous offline contact capture. The implementation aligns with Chatbots and Conversational AI for a 50-employee distribution firm, focused on customer service and sales inquiry handling.
Configuration centered on standard Tawk.to capabilities such as the agent console, widget customization, proactive messaging rules, chat transcripts, and offline messaging forms, enabling small team routing and agent queue workflows. No named back-end integrations are indicated in the source, so interactions are handled through the web widget and the Tawk.to management interface across the company website.
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Virtu USA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Virtu USA implemented WooCommerce as its eCommerce platform on the corporate website, adopting Automattic’s storefront tooling to support online ordering. The WooCommerce deployment functions as the company storefront for the distributor, providing catalog presentation, shopping cart, checkout, and order capture capabilities integrated into the public site.
Deployment is plugin-based within a WordPress web stack, configured for product catalog and SKU management, shopping cart and checkout flows, and order management and fulfillment workflows. The implementation leverages standard WooCommerce modules for catalog, cart, checkout, tax and shipping configuration, and extensible payment gateway connectivity, with administration performed by the company’s web operations and sales support teams to align site configuration with order processing and fulfillment processes.
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Virtu USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Virtu USA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Virtu USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Creative Director | Director | Finance | |
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Product Manager & Sales | Manager | Finance | |
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Senior Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Virtu USA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||