Amsterdam, 1096,
Netherlands
VISUfarma Technographics
VISUfarma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VISUfarma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 VISUfarma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VISUfarma has purchased the following applications: GoToWebinar for Audio Video and Web Conferencing, Event Management in 2020, Veeva CRM for CRM in 2017, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VISUfarma is running and its propensity to invest more and deepen its relationship with GoTo (formerly LogMeIn) , Microsoft , Veeva Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VISUfarma revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VISUfarma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VISUfarma Tech Stack and Enterprise Applications
VISUfarma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | GoToWebinar | Audio Video and Web Conferencing, Event Management | Collaboration | n/a | 2020 | 2020 |
In 2020, VISUfarma deployed GoToWebinar on its website to host customer facing webinars and virtual events. GoToWebinar is implemented as an Audio Video and Web Conferencing,Event Management platform to support marketing led customer engagement, product education, and external training. VISUfarma GoToWebinar Audio Video and Web Conferencing,Event Management relationship centers on public registration and live broadcast capabilities surfaced directly on the corporate site.
The implementation centers on embedding GoToWebinar registration pages and live session players into VISUfarma's website, and configuring attendee registration workflows, presenter controls, automated confirmation emails, and recording capture for later on demand access. Integrations are web based, relying on embedded registration links and session pages served from GoToWebinar into the corporate site, with operational ownership assigned to marketing and product education teams. Governance focused on standardized registration templates and presenter procedures to manage recurring event cadence and ensure consistent external communications for a regulated life sciences audience.
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Collaboration | Collaboration |
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2016 | 2016 |
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VISUfarma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017 VISUfarma implemented Veeva CRM in the CRM category to centralize customer engagement, marketing execution, and data stewardship for its pan-European ophthalmology business. The deployment targeted sales, marketing, and data management workflows across five European markets, specifically France, Germany, Spain, UK, and Italy, and served as the primary system for contact and account management for commercial teams.
Veeva CRM was configured to support contact and account master data management, campaign orchestration and execution, multichannel engagement workflows, and reporting for marketing performance. VISUfarma staff including a designated data steward used Veeva CRM to update, extract, and maintain high quality customer data while mapping remediation approaches for data pollution. The implementation explicitly integrated social media monitoring outputs into CRM processes using Coosto social media monitoring software to inform brand and product performance tracking and digital campaign adjustments.
Governance centered on a formalized data stewardship role working closely with a CRM Business Analyst and external consultants to define data quality protocols and compliance processes as industry regulations evolved. Operational ownership spanned the Marketing Innovation Manager, country managers, and regional marketing teams, with the CRM supporting daily campaign management, HCP engagement workflows, and ongoing data hygiene efforts across the specified European sites.
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VISUfarma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, VISUfarma provisioned GoDaddy to host and operate its public website. VISUfarma implemented GoDaddy as its Application Hosting and Computing Services provider to manage domain registration, DNS resolution, web hosting, and SSL certificate lifecycle for the corporate website.
The deployment aligned with standard Application Hosting and Computing Services capabilities, including web content hosting, DNS and domain control, and certificate management, supporting marketing and digital operations responsible for site content and uptime. Governance focused on centralized account administration for domain and hosting settings, routine certificate renewals, and content change control to maintain the company web presence using GoDaddy.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at VISUfarma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by VISUfarma Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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