VMS BioMarketing
501 Pennsylvania Parkway, Suite 100,
Indianapolis, 46280, IN,
United States
Indianapolis, 46280, IN,
United States
1 317-805-6600
Professional Services
VMS BioMarketing Technographics
VMS BioMarketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VMS BioMarketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 VMS BioMarketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VMS BioMarketing has purchased the following applications: Sage Intacct for ERP Financial in 2023, Adobe Connect for Audio Video and Web Conferencing in 2018, Genesys PureConnect Platform for Call Center, Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VMS BioMarketing is running and its propensity to invest more and deepen its relationship with Sage , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VMS BioMarketing revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VMS BioMarketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VMS BioMarketing Tech Stack and Enterprise Applications
VMS BioMarketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023, VMS BioMarketing deployed Sage Intacct as its ERP Financial system. The deployment places Sage Intacct on VMS BioMarketing's website and centralizes core financial management on a cloud hosted platform used by the organization.
The Sage Intacct implementation covers core financial modules including general ledger, accounts payable, accounts receivable, billing and revenue management, expense management, and financial reporting with dashboards. Configuration emphasizes dimensional accounting and multi entity reporting consistent with professional services billing models and revenue recognition practices.
Sage Intacct is surfaced on the company website, indicating integration between web facing financial elements and the central finance system while maintaining Sage Intacct as the system of record. Operational coverage is focused on finance and accounting teams, supporting corporate finance, client billing, and accounts workflows for the professional services organization.
Governance and process changes implemented as part of the rollout include a centralized chart of accounts, role based access controls, approval workflows for payables and receivables, and standardized period close procedures. The implementation uses the ERP Financial capabilities of Sage Intacct to unify transactional accounting and to enable web surfaced finance interactions through the VMS BioMarketing website.
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VMS BioMarketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, VMS BioMarketing implemented Adobe Connect as its Audio Video and Web Conferencing platform, embedding meeting and webinar access directly on its public website. Adobe Connect is positioned as the primary external-facing web conferencing vehicle to deliver client webinars and virtual meetings.
The implementation leverages Adobe Connect core capabilities including persistent meeting rooms, webinar scheduling and registration workflows, content pods for slide and multimedia sharing, live screen sharing, chat and Q&A, and session recording for playback. Configuration work emphasized branded meeting templates and attendee access controls to support client-facing events and standardized session formats.
Operational ownership rests with marketing and client services teams, who schedule sessions, manage registrations, and operate live events through the Adobe Connect web client embedded on the VMS BioMarketing site. The deployment supports both live external webinars and internal collaboration use cases for business development and client engagement functions.
Governance introduced standardized scheduling and attendee management processes and retained recordings on the website for on-demand access via Adobe Connect playback. No additional system integrations were specified in the source, and the implementation narrative centers on embedding Adobe Connect capabilities within public web workflows.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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VMS BioMarketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys PureConnect Platform | Call Center, Customer Experience | CRM | x | 2016 | 2017 |
In 2016, VMS BioMarketing used the Genesys PureConnect Platform in an on-premise deployment to support its Call Center,Customer Experience environment within the customer experience center. The Genesys PureConnect Platform managed inbound and outbound call handling for a mixed workforce of 100 in-office and 800 field-based healthcare educators, and it routed inquiries from educators, doctors offices, pharmaceutical sales representatives, and patients.
The implementation leveraged the all-in-one customer engagement capabilities of Genesys PureConnect, including automatic call distribution, computer telephony integration for agent desktops, interactive voice response flows, and centralized interaction reporting and session control. The platform was based on open standards, which VMS BioMarketing used to integrate Genesys PureConnect with Passport, the companys proprietary technology for managing interactions with patients and educators, enabling shared interaction context between the contact center and field systems.
Operational ownership was centered in the customer experience center, with on-premise configuration and administration supporting coordinated inbound and outbound work across field and office educators. Michael Rudicle joined VMS BioMarketing as Chief Information Officer while the company was using PureConnect, and the deployment emphasis remained on stable telephony operations, integration with Passport for interaction management, and centralized routing and agent desktop workflows rather than cloud migration or external platform changes.
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VMS BioMarketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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VMS BioMarketing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2014 | 2014 |
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VMS BioMarketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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VMS BioMarketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at VMS BioMarketing
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by VMS BioMarketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from VMS BioMarketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the VMS BioMarketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD VMS BioMarketing Technographics
VMS BioMarketing is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $70.0 million.
VMS BioMarketing operates a diverse technology stack with applications such as
Sage Intacct, Adobe Connect and Genesys PureConnect Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Call Center, Customer Experience.
VMS BioMarketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Adobe Systems and Genesys.
VMS BioMarketing recently adopted applications including
Sage Intacct in 2023, CodeTwo Email Signatures in 2021 and Freshservice in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of VMS BioMarketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates VMS BioMarketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete VMS BioMarketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.