Vodafone Italy
Vodafone Italy Technographics
Vodafone Italy Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vodafone Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5765 Vodafone Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vodafone Italy has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Amdocs AI & Data Platform for ML and Data Science Platforms in 2023, Persado Platform for Artificial Intelligence Marketing in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vodafone Italy is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Amdocs or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vodafone Italy revenues, which have grown to $5.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vodafone Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vodafone Italy Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amdocs | Legacy | Amdocs AI & Data Platform | ML and Data Science Platforms | AI Development | n/a | 2023 | 2024 |
In 2023, Vodafone Italy implemented Amdocs AI & Data Platform in the AI & Data Platform category as part of a modernization of its Nucleus data architecture. The deployment centered on an Amdocs-based operational data store and an enterprise data platform to support near real-time analytics across finance, operations and marketing.
The implementation used Amdocs Logical Data Model aLDM and Amdocs Data Hub as core functional components, with configuration focused on an operational data store pattern and an enterprise data repository. The Amdocs AI & Data Platform was mapped into an AI-ready cloud data architecture to support streaming and low-latency data flows consistent with near real-time reporting and analytics use cases.
Vodafone Italy integrated the Amdocs implementation with Google Cloud as the cloud infrastructure partner for the modernized data stack, aligning the Data Hub and aLDM to cloud-native storage and processing patterns. Operational coverage targeted finance, operations and marketing teams, providing a common data model and a centralized data hub to reduce semantic fragmentation across those business functions.
The program established a model-driven data structure through the aLDM and centralized Data Hub, enabling standardized data schemas and a single operational store for downstream analytics and reporting. Governance work focused on mapping the Amdocs data model to cloud constructs and operationalizing the enterprise data platform to support consistent reporting across affected departments.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Persado | Legacy | Persado Platform | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2012 | 2012 |
In 2012, Vodafone Italy implemented the Persado Platform as part of an Artificial Intelligence Marketing initiative. The Persado Platform was deployed to personalize in app and CRM marketing messages in the My Vodafone app, and this deployment was integrated with Adobe Target for experimentation and delivery orchestration.
The implementation centered on Persado Platform capabilities for large scale message generation and personalization, with inferred module usage including in app personalization and CRM and email personalization workflows. The configuration supported automated copy variants and campaign-level message selection to optimize engagement across thousands of campaigns that Persado has worked on with Vodafone Italy since 2012.
Integrations included the Persado Platform feeding personalized messaging into the My Vodafone app and working alongside Adobe Target, with handoffs to Vodafone Italy marketing and CRM execution systems for campaign activation. Operational coverage was focused on marketing and CRM functions, supporting acquisition and digital channel activity within Vodafone Italy.
Outcomes reported by Vodafone Italy and Persado include a 120% average conversion uplift for personalized messaging and a contribution of 25% of digital quota attributed to the activity. Persado has continued optimizing thousands of campaigns for Vodafone Italy since 2012, establishing a sustained AI driven messaging program using the Persado Platform.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2011 | 2011 |
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Digital Asset Management | Content Management |
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2024 | 2024 |
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Video Editing | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Vodafone Italy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Vodafone Italy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Vodafone Italy Technographics
Vodafone Italy is a Communications organization based in Italy,
with around 5765 employees and annual revenues of $5.01 billion.
Vodafone Italy operates a diverse technology stack with applications such as
Visa Authorize.Net, Amdocs AI & Data Platform and Persado Platform,
covering areas like Payment Processing, ML and Data Science Platforms and Artificial Intelligence Marketing.
Vodafone Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Amdocs and Persado.
Vodafone Italy recently adopted applications including
Adobe Experience Manager in 2024, Amdocs AI & Data Platform in 2023 and Cloudflare CDN in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vodafone Italy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vodafone Italy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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