St Helier, JE4 8NF,
Jersey
Voisins Jersey Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Voisins Jersey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Voisins Jersey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Voisins Jersey has purchased the following applications: Swan Touchpoint TRIMS POS for Point Of Sale in 2003, Swan Touchpoint TRIMS Vision for Analytics and BI in 2022, Swan Touchpoint TRIMS CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Voisins Jersey is running and its propensity to invest more and deepen its relationship with Swan Retail , ClearCourse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Voisins Jersey revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Voisins Jersey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swan Retail | Legacy | Swan Touchpoint TRIMS POS | Point Of Sale | ERP Services and Operations | n/a | 2003 | 2003 |
In 2003, Voisins Jersey implemented Swan Touchpoint TRIMS POS, deploying the application as its Point Of Sale platform. Voisins has relied on Swan Retail technology for nearly 20 years and recently extended the POS footprint with an integrated omnichannel loyalty and marketing solution linking the POS, the corporate website and a customer mobile app across the Channel Islands.
The implementation centered on Swan Touchpoint TRIMS POS for retail transaction processing and integrated CRM driven loyalty capabilities. The retailer continued to operate SRS back office components and Cygnus EPOS functionality in support of store operations, while the new configuration emphasized loyalty enrollment, voucher issuance and voucher automation tied to customer profiles.
Operational coverage includes in-store POS and digital CRM integration across the Channel Islands, impacting store operations, marketing and customer service functions. Integrations explicitly connect Swan Touchpoint TRIMS POS to the ecommerce website and the customer mobile app to synchronize loyalty data, voucher lifecycle events and marketing segments across channels.
Governance focused on unifying customer data to enable targeted marketing workflows and automated voucher redemption across touchpoints. The deployment resulted in unified customer data for targeted marketing and voucher automation across channels as reported by Swan Retail.
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Retail Management | ERP Services and Operations |
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2003 | 2003 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swan Retail | Legacy | Swan Touchpoint TRIMS Vision | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Voisins Jersey implemented Swan Touchpoint TRIMS Vision as its Analytics and BI application to centralize reporting for loyalty and transaction trends. The deployment formed part of a coordinated omnichannel architecture delivered by Swan Retail and tied into the retailer's SRS back office, Cygnus EPOS, FUSE loyalty app, ecommerce storefront and Omnisend marketing automation.
The implementation emphasized TRIMS Vision reporting and BI modules to produce reportable customer transaction trends, cohort analyses and campaign performance views. Functional capabilities configured included consolidated transaction reporting, customer segmentation exports for targeted marketing, and loyalty redemption analytics aligned to Analytics and BI workflows.
Integrations were established between Swan SRS back office, Cygnus EPOS, the FUSE loyalty app, the ecommerce channel and Omnisend to enable targeted campaigns and unified transaction reporting. Operational coverage focused on retail store and ecommerce channels in Jersey, supporting marketing, store operations and loyalty program management.
Governance concentrated on centralized reporting and campaign orchestration, with processes to feed segmented customer lists from TRIMS Vision into Omnisend for execution and measurement. The integrated implementation enabled improved transaction reporting and customer segmentation, and delivered strong marketing ROI as reported by the customer.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swan Retail | Legacy | Swan Touchpoint TRIMS CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022 Voisins Jersey implemented Swan Touchpoint TRIMS CRM with vendor Swan Retail to centralize loyalty and customer engagement under a single CRM platform, using the CRM to support customer profiling and targeted marketing activities. The deployment focused on CRM as the core application in the retailer environment, aligning customer loyalty data with transactional records to improve campaign orchestration and customer segmentation within the CRM category CRM.
Swan Touchpoint TRIMS CRM was configured to expose loyalty and customer engagement workflows, capturing enrollment, tiering and rewards activity and supporting segmentation and campaign management functions. The implementation leveraged FUSE as a middleware layer to harmonize customer records and business rules, enabling TRIMS CRM to act as the orchestration point for loyalty logic and marketing lists.
The project integrated SRS and Cygnus EPOS with FUSE and Omnisend to centralize point of sale transactions and marketing execution into the CRM data model, ensuring customer transactions and consent signals were available for targeted email and automation through Omnisend. Data flow architecture emphasized consolidation of customer identifiers and transactional events from Cygnus EPOS into FUSE, then into Swan Touchpoint TRIMS CRM for segmentation and campaign activation.
Operational coverage centered on Voisins retail operations in St Helier Jersey with impacts on marketing, loyalty program management and store customer service processes. The loyalty project was delivered in 2022 and builds on nearly 20 years of Voisins using Swan solutions, the case study reports centralized customer data for targeted marketing and improved CRM outcomes as the primary benefit.
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