VoucherCodes
Yeoman House, Sekforde St,
London, EC1R 0HF,
United Kingdom
London, EC1R 0HF,
United Kingdom
n/a
Professional Services
VoucherCodes Technographics
VoucherCodes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VoucherCodes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 VoucherCodes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VoucherCodes has purchased the following applications: Oracle NetSuite CRM for CRM in 2010, New Relic APM for Application Performance Management in 2011, Pathwire Mailgun for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VoucherCodes is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VoucherCodes revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VoucherCodes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VoucherCodes Tech Stack and Enterprise Applications
VoucherCodes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2010 | 2010 |
In 2010 VoucherCodes implemented Oracle NetSuite CRM. The implementation centralized customer and prospect records for the UK professional services company of roughly 200 employees, with an explicit focus on aligning sales and marketing workflows under a single CRM platform.
Oracle NetSuite CRM was configured to provide standard CRM capabilities including account and contact management, opportunity and pipeline management, activity and task automation, campaign execution, reporting and dashboards, and case tracking for customer service. Configuration work emphasized entity hierarchies, sales stages and pipeline workflows, and role-based dashboards to support quota and campaign visibility across commercial teams.
Operational scope covered sales, marketing, and customer service functions within VoucherCodes, consolidating customer data to create a single customer view and to standardize process flows. Governance measures established included data quality controls, access roles and permissions, and documented CRM workflows to enforce consistent lead-to-revenue and service ticket handling practices.
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Customer Support | CRM |
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2012 | 2012 |
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VoucherCodes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2011 | 2011 |
In 2011, VoucherCodes implemented New Relic APM to instrument its public website, establishing application-level observability for its online coupon and promotional platform. The deployment targeted Application Performance Management for the site, providing continuous monitoring of production traffic and baseline telemetry for web transactions.
The New Relic APM implementation included standard APM capabilities such as transaction tracing, error analytics, real-time application metrics, and process and thread-level monitoring to surface slow requests and exceptions. Implementation work focused on embedding New Relic APM agents into web application processes, capturing response time, throughput, and error rates, and exposing dashboards and traces for root cause analysis.
Operational coverage centered on the website and was positioned for use by engineering and operations teams to support incident response and performance troubleshooting. Governance established instrumentation standards and alerting thresholds, with a phased rollout of agents across application components and dashboards to align troubleshooting workflows and on-call responsibilities.
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VoucherCodes PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013, VoucherCodes deployed Pathwire Mailgun as their Transactional Email solution to support website-driven transactional messaging. The implementation is focused on programmatic notification flows tied to the public website, handling customer account messages and voucher delivery workflows under the Transactional Email category.
The Pathwire Mailgun deployment centers on standard transactional capabilities, including SMTP and API sending, reusable message templates, event webhooks for delivery and engagement events, and suppression list handling. Configuration work emphasized domain authentication and sending domain management consistent with Transactional Email best practices, while template management was used to centralize message content and variable substitution for personalized messages.
Operationally the implementation is embedded in the website backend and application stack, enabling application-triggered emails from user account activity and coupon distribution processes. Ownership spans engineering and product teams, with customer support consuming delivery events for troubleshooting, and the deployment is operated from VoucherCodes locations in the United Kingdom.
Governance around the Pathwire Mailgun rollout includes template change control, key rotation and API credential management, and monitoring of event webhooks and delivery logs to support operational troubleshooting. The approach reflects an application-centric Transactional Email implementation designed to centralize programmatic sending and control authentication and template governance.
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VoucherCodes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at VoucherCodes
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Business Development Executive | Director | Sales | |
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Senior Director, Sales | Director | Sales | |
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Senior Account Director | Director | Finance | |
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Director of Product | Director | Finance | |
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Director Of Engineering | Director | Finance | |
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Senior Product Manager | Manager | R&D | |
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Senior Software Engineer | Manager | IT | |
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Apps Being Evaluated by VoucherCodes Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from VoucherCodes IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the VoucherCodes digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD VoucherCodes Technographics
VoucherCodes is a Professional Services organization based in United Kingdom,
with around 200 employees and annual revenues of $25.0 million.
VoucherCodes operates a diverse technology stack with applications such as
Oracle NetSuite CRM, New Relic APM and Pathwire Mailgun,
covering areas like CRM, Application Performance Management and Transactional Email.
VoucherCodes has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, New Relic and Sinch.
VoucherCodes recently adopted applications including
Amazon Elastic Load Balancing (ELB) in 2020, Amazon CloudFront in 2018 and Amazon EC2 in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of VoucherCodes’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates VoucherCodes’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete VoucherCodes technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.