The Walraven Group
Industrieweg 5,
Mijdrecht, 3641 RK,
Netherlands
Mijdrecht, 3641 RK,
Netherlands
31 297 233 000
Manufacturing
The Walraven Group Technographics
The Walraven Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Walraven Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1339 The Walraven Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Walraven Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, Microsoft 365 for Collaboration in 2015, B2B.IQ Platform for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Walraven Group is running and its propensity to invest more and deepen its relationship with Microsoft , B2B Media Group , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Walraven Group revenues, which have grown to $208.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Walraven Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Walraven Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | STAEDEAN, formerly To-Increase | 2020 | 2020 |
In 2020 The Walraven Group implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform to centralize finance and order management for a manufacturing business serving thousands of installation firms across more than 20 countries. The Walraven Group implemented Microsoft Dynamics 365 for Finance and Operations to support order and invoicing workflows, and to provide a unified ERP Financial foundation for sales, finance, and IT teams.
The implementation integrated To-Increase Connectivity Studio and EDI Studio as primary integration and EDI modules. Connectivity Studio was configured to perform application integration and data migration from Walraven's older ERP system into Microsoft Dynamics 365 for Finance and Operations, including data validation during transfer without custom code. EDI Studio was configured to automate day to day EDI communication, provide monitoring for incoming and outgoing EDI messages, and handle exceptions to reduce reliance on IT for routine EDI operations.
Integrations covered sales order processing and invoicing workflows that handle at least 10,000 sales order lines per month and connect Walraven to trading partners ranging from large partners to smaller wholesalers, supporting a product catalog of over 12,000 items and a customer base of tens of thousands. The SI/VAR STAEDEAN supported the Dynamics 365 for Finance and Operations deployment and the integration work with To-Increase, enabling faster trading partner onboarding and simplified integration flows between internal applications.
Governance moved toward standardized integration patterns, with Connectivity Studio adopted as the standard integration module for future connections and EDI Studio owned by the sales back office for exception handling and partner onboarding. Reported outcomes included expedited integration processes, reduced internal costs per sales order line, minimized EDI connection time, and increased sales turnover and orders per sales person while maintaining existing headcount and stable bottom line cost, an impact cited by Walraven IT leadership.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 The Walraven Group deployed Microsoft 365 as its primary Collaboration platform. Microsoft 365 is positioned to provide enterprise collaboration, cloud email, document libraries, real-time messaging, and co-authoring capabilities consistent with the Collaboration category.
The Walraven Group uses Microsoft 365 on their website and within internal operations to centralize content and communications. The implementation emphasizes cloud-hosted tenancy and browser-based access for knowledge workers, enabling shared document repositories and synchronous collaboration across departments.
Functionally the deployment centers on collaboration workflows, document management and team communication, with capabilities for shared libraries, version control and presence-enabled messaging to support corporate and manufacturing teams. The Microsoft 365 implementation is described as the company’s Collaboration layer for corporate communications and document-centric processes.
Governance was aligned to standard collaboration controls, including account provisioning, role-based access and information governance policies to manage content lifecycle and external sharing. Operational rollout emphasized systemwide adoption across corporate and plant teams while retaining cloud-first management and web-accessible collaboration features.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2019 | 2020 |
In 2019, The Walraven Group deployed the B2B.IQ Platform to support Account Based Marketing initiatives across its marketing and sales functions. The B2B.IQ Platform was positioned to develop new target groups and to extend outbound engagement beyond owned channels, focusing on low-wastage audience development and off-site campaign orchestration.
The implementation emphasized off-site retargeting driven by text-image contributions as a core capability, with configuration geared toward single-touch qualification flows that can convert a cold contact into a Marketing Qualified Lead. The B2B.IQ Platform was used to instrument lead nurturing sequences and to generate project inquiries, aligning campaign creative, targeting logic, and qualification criteria to accelerate marketing to sales handoff.
Operationally the deployment covered Marketing and Communication teams and was explicitly used to support sales enablement through qualified inbound project leads. The implementation was organized around ABM contact generation and nurturing workflows, integrating campaign outputs into the companys lead qualification and sales engagement processes rather than deep platform-to-platform integrations.
Governance focused on campaign-level qualification rules and creative consistency to preserve the low-wastage targeting objective, with teams using the B2B.IQ Platform to produce Marketing Qualified Leads from previously untapped audiences. According to Walravens Head of Marketing and Communication the approach delivered effective cold-contact qualification and provided a direct support mechanism for sales while enabling ongoing lead nurturing in its purest form.
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Migration, iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Electronic Data Interchange (EDI) | PaaS |
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2018 | 2018 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Walraven Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Walraven Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Walraven Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Walraven Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Walraven Group Technographics
The Walraven Group is a Manufacturing organization based in Netherlands,
with around 1339 employees and annual revenues of $208.0 million.
The Walraven Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and B2B.IQ Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
The Walraven Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and B2B Media Group.
The Walraven Group recently adopted applications including
Adobe Marketo in 2021, Amazon SES in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Walraven Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Walraven Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Walraven Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.