Waterstons
Liddon House Belmont Business Park,
Durham, DH1 1TW,
United Kingdom
Durham, DH1 1TW,
United Kingdom
44 19 1384-5891
Professional Services
Waterstons Technographics
Waterstons Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waterstons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Waterstons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Waterstons has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2017, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waterstons is running and its propensity to invest more and deepen its relationship with Freshworks , Microsoft , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waterstons revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waterstons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waterstons Tech Stack and Enterprise Applications
Waterstons AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Waterstons implemented Freshdesk Messaging (Formerly Freshchat) on its website as a Chatbots and Conversational AI solution to enable real-time visitor engagement and digital customer conversations. The deployment is website-embedded, using the Freshdesk Messaging widget to capture inquiries and surface conversations to internal agents through the application interface.
Freshdesk Messaging (Formerly Freshchat) was configured to deliver automated conversational workflows, including bot-driven intent routing, canned responses and quick-reply templates, proactive messaging triggers, and a unified conversation inbox for agent handling. Configuration emphasized conversation orchestration and automation capabilities typical of Chatbots and Conversational AI, with intent-based bot flows and escalation paths to human agents.
Operational coverage is focused on customer support and commercial engagement, with agents using the Freshdesk Messaging interface to triage, reply and manage ongoing conversations originating from the website. The implementation centers on web channel messaging and agent inbox management rather than cross-system integrations.
Governance for the Freshdesk Messaging deployment included establishing routing rules, conversation playbooks and inbox ownership to align chat handling with existing support workflows and escalation practices. Rollout appears scoped to customer-facing web interactions and agent-level conversational operations rather than enterprise-wide backend integration.
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Waterstons Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Waterstons implemented Microsoft 365 to standardize Collaboration across its United Kingdom professional services firm. The deployment covered the company’s roughly 60 employees and is reflected in public site evidence showing Microsoft 365 in use on Waterstons' website.
The Microsoft 365 implementation was configured to deliver core Collaboration capabilities, including cloud email and calendaring, team collaboration workspaces, enterprise document management, and personal file sync and sharing. Configuration emphasis aligned with typical Collaboration workflows, such as centralized mailboxes, SharePoint document libraries for project artifacts, Microsoft Teams for client and internal meetings, and OneDrive for individual file storage.
Operational governance focused on a centralized Microsoft 365 tenant model with role based administration, user provisioning and access controls, and policy driven content governance suitable for professional services. The rollout targeted business functions that include consulting delivery, client engagement, and internal operations, with adoption and tenant governance described at the organizational level rather than site specific detail.
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Collaboration | Collaboration |
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2022 | 2022 |
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Waterstons CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Waterstons implemented Intuit Mailchimp to provide Marketing Automation for its website. Waterstons deployed Intuit Mailchimp on its corporate site to centralize email outreach and capture subscription activity, positioning Intuit Mailchimp as the Marketing Automation tool used for web-driven campaigns and list management.
Configuration emphasized web embedded signup forms, audience lists, template driven campaign management, and automated email workflows, reflecting standard Marketing Automation capabilities. The Intuit Mailchimp implementation handled audience segmentation, campaign scheduling, template management and reporting, with the SaaS application integrated into the website via embedded forms and tracking snippets to capture subscriber interactions.
Operational coverage focused on the marketing and business development functions, which used Intuit Mailchimp to run campaigns and manage subscriber lifecycles. Governance centered on list management and consent controls configured within Intuit Mailchimp, and rollout activity concentrated on website lead capture and ongoing email communications for the company.
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Waterstons ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Waterstons TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Waterstons PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Waterstons IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Waterstons
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Waterstons Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Waterstons IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Waterstons digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Waterstons Technographics
Waterstons is a Professional Services organization based in United Kingdom,
with around 60 employees and annual revenues of $6.0 million.
Waterstons operates a diverse technology stack with applications such as
Freshdesk Messaging (Formerly Freshchat), Microsoft 365 and Intuit Mailchimp,
covering areas like Chatbots and Conversational AI, Collaboration and Marketing Automation.
Waterstons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Freshworks, Microsoft and Intuit.
Waterstons recently adopted applications including
Freshdesk Messaging (Formerly Freshchat) in 2022, Zoho Mail in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Waterstons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Waterstons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Waterstons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.