Wattpad
5799 Yonge St, Business Bldg.,
North York, M2M 3V3, ON,
Canada
North York, M2M 3V3, ON,
Canada
1 416-451-4176
Communications
Wattpad Technographics
Wattpad Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wattpad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 260 Wattpad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wattpad has purchased the following applications: Oracle NetSuite TribeHR for Core HR in 2013, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wattpad is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wattpad revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wattpad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wattpad Tech Stack and Enterprise Applications
Wattpad HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite TribeHR | Core HR | HCM | n/a | 2013 | 2013 |
In 2013 Wattpad implemented Oracle NetSuite TribeHR as its Core HR system. The cloud-hosted deployment centralized employee master data for approximately 260 employees, establishing a single source of truth for People Operations and HR administration. Configuration emphasized core modules including employee profiles, onboarding workflows, absence and time-off tracking, performance review management, and organizational charting, with manager and employee self-service interfaces.
Oracle NetSuite TribeHR was provisioned to support standard HR workflows and role-based access controls, with configurable approval routing and audit logging to govern personnel changes. Operational coverage extended company-wide across Wattpad, aligning HR operational processes and record management under HR ownership and manager-driven approvals. The architecture reflects a SaaS Core HR model focused on routine HR lifecycle management and operational governance rather than broader finance or ERP functions.
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Wattpad AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Wattpad implemented GumGum as a front-facing advertising layer. GumGum is an Artificial Intelligence Marketing application deployed on their website to provide contextual intelligence and content-aware ad placement across Wattpad pages.
The implementation of GumGum focuses on contextual analysis and in-page targeting, using image and semantic signals to surface relevant creative and ad inventory. Functional capabilities evident in this deployment align with category expectations, including contextual analysis, creative placement optimization, automated ad tagging, and audience relevance scoring, all orchestrated to support marketing and monetization workflows.
Operationally the deployment is scoped to Wattpad’s website and is embedded into content delivery and ad operations processes. Governance adjustments include integrating contextual signals into creative review and ad ops decision workflows, and routing content-level metadata into programmatic ad serving and marketing reporting pipelines.
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Wattpad Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Wattpad implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment centralized email and calendaring with Gmail and Calendar, and established cloud document collaboration using Google Drive, Docs, and Sheets across the organization. The implementation supports core business functions including product development, engineering, editorial, and corporate operations and is managed at the corporate domain level.
Google Workspace (Formerly Google G-Suite) was configured to leverage the Admin Console for user provisioning, organizational units, groups, shared drives, access controls, and mobile device management to govern collaboration and information access. The configuration emphasizes real time document coauthoring, centralized storage and permissions, and standardized communication workflows to align Collaboration capabilities with Wattpad business processes.
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Wattpad Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Wattpad CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Wattpad ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Wattpad TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Wattpad IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Wattpad
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO and co-founder | CXO | Finance | |
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Head of Business Development | Director | Finance | |
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Head of Operations | Director | Finance | |
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Apps Being Evaluated by Wattpad Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wattpad IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wattpad digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Wattpad Technographics
Wattpad is a Communications organization based in Canada,
with around 260 employees and annual revenues of $30.0 million.
Wattpad operates a diverse technology stack with applications such as
Oracle NetSuite TribeHR, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Core HR, Artificial Intelligence Marketing and Collaboration.
Wattpad has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Google.
Wattpad recently adopted applications including
DocuSign eSignature in 2023, OpenX OpenAudience in 2021 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wattpad’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wattpad’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wattpad technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.