Wawel
ul. Wladyslawa Warnenczyka 14,
Kraków, 30-520,
Poland
Kraków, 30-520,
Poland
48 12 254 2110
Consumer Packaged Goods
Wawel Technographics
Wawel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wawel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1036 Wawel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wawel has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hotjar for Customer Experience in 2020, Comarch ESEF for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wawel is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , iPresso or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wawel revenues, which have grown to $128.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wawel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wawel Tech Stack and Enterprise Applications
Wawel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Wawel implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform, with evidence of the deployment observable in the company website source. The implementation centralizes cloud collaboration services for the Poland-based consumer packaged goods company, covering enterprise email, calendaring, cloud document storage, and real-time document editing. Google Workspace (Formerly Google G-Suite) appears as a web-referenced service, indicating organization-wide provisioning tied to the corporate domain and web-facing artifacts.
The deployment aligns with standard Collaboration capabilities such as Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet to support cross-functional workflows in corporate communications, marketing, and administrative functions. Governance and operational control are expected to be managed through Google Workspace administrative controls, including user and domain management, access controls, and shared drive configuration to enforce collaboration policies. The presence of Google Workspace references on Wawel's website suggests integration touchpoints with web services for collaboration and access, while no additional integration details are provided.
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Wawel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Wawel deployed Hotjar on its public website to strengthen Customer Experience instrumentation. Hotjar was implemented to capture session recordings, heatmaps, on-site feedback widgets and on-page surveys, providing qualitative behavioral analytics to support UX research and digital marketing decision making. The deployment used a client side JavaScript snippet integrated into site pages to collect interaction events and page level engagement signals, with configuration scoped to web page templates and key conversion flows.
Operational ownership was centered in digital experience and UX teams, who consume Hotjar recordings and heatmaps for hypothesis generation and iterative UX improvements. Governance concentrated on data collection scope and consent alignment, ensuring Hotjar tracking adhered to the site cookie consent flows and privacy controls while feeding qualitative insights into product and marketing workflows.
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Marketing Automation | CRM |
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2015 | 2015 |
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Wawel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comarch | Legacy | Comarch ESEF | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020 Wawel implemented Comarch ESEF to prepare annual reports in the ESEF iXBRL standard, meeting EU reporting requirements and producing financial statements in XHTML. The deployment placed Comarch ESEF in the Governance, Risk and Compliance category to support Wawel's finance and reporting functions in Poland.
The implementation configured Comarch ESEF to perform XBRL tagging of financial statements, to validate filings against ESMA rules, and to render reports in XHTML for regulatory submission and disclosure. Functional capabilities implemented include iXBRL tagging workflows, ESMA rules validation routines, and repeatable report generation templates for subsequent years, with the Comarch ESEF application serving as the central reporting engine.
Operational coverage focused on annual statutory reporting and finance team workflows within Poland, enabling structured generation of ESEF compliant documents year over year. The solution aligns the Company Comarch ESEF Governance, Risk and Compliance relationship to the business function of statutory finance reporting, ensuring consistent application of XBRL tagging and validation across reporting cycles.
Governance and workflow changes centered on formalizing tagging review and validation steps, embedding ESMA rule checks into the reporting workflow and instituting a repeatable generation process for future filings. Comarch ESEF supports repeatable report generation for subsequent years, preserving tagging and validation configurations for ongoing compliance.
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Wawel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Wawel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Wawel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Wawel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wawel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wawel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Wawel Technographics
Wawel is a Consumer Packaged Goods organization based in Poland,
with around 1036 employees and annual revenues of $128.6 million.
Wawel operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Hotjar and Comarch ESEF,
covering areas like Collaboration, Customer Experience and Governance, Risk and Compliance.
Wawel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Contentsquare and Comarch.
Wawel recently adopted applications including
Hotjar in 2020, Comarch ESEF in 2020 and Google Workspace (Formerly Google G-Suite) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wawel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wawel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wawel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.