Waylay
Waylay Technographics
Waylay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waylay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Waylay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Waylay has purchased the following applications: Exact Online for ERP Financial in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Pipedrive CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waylay is running and its propensity to invest more and deepen its relationship with Exact Software , Google , Pipedrive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waylay revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waylay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waylay Tech Stack and Enterprise Applications
Waylay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Waylay implemented Exact Online to manage core finance functions. Exact Online is used as the company ERP Financial application and is listed on the Waylay website, reflecting its role in the company financial stack.
The deployment emphasized standard ERP Financial modules, including the general ledger, accounts receivable, accounts payable, invoicing, and bank reconciliation. Configuration work included establishing a chart of accounts aligned to Belgian tax and reporting requirements, invoice templates and recurring billing workflows suited to a professional services model, and financial reporting and ledger close workflows to centralize month end processing.
Waylay's public website references Exact Online, which indicates the application is integrated into their operational tooling for finance and billing. Operational coverage is focused on the finance and operations functions at the Belgium office, with the finance team governing accounting configuration, transaction workflows and invoice management. The narrative positions Waylay Exact Online ERP Financial as the primary system for accounting and billing in the company operational architecture.
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Waylay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Waylay implemented Google Workspace (Formerly Google G-Suite) for Collaboration. Waylay indicates on its website that it uses Google Workspace (Formerly Google G-Suite), provisioned to support core professional services workflows across engineering, sales, and operations for a company of around 50 employees.
Configuration focused on standard Collaboration capabilities including Gmail for corporate email, Calendar for scheduling, Drive and Google Docs for document collaboration, and Meet for remote conferencing, with the Google Workspace Admin console used for user provisioning, group management, and access control. Automation and templates were applied to standardize shared drives, document permissions, and collaborative editing workflows consistent with Collaboration category best practices.
The deployment is architected as a cloud-native SaaS tenancy under Google, centralized for company-wide use across Waylay's Belgium operations, with role-based access and organizational units to segment teams and enforce policy. Governance centered on Admin console controls, directory management, and data residency settings available in Google Workspace (Formerly Google G-Suite) to align collaboration, identity, and information governance for professional services functions.
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Waylay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pipedrive | Legacy | Pipedrive CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Waylay implemented Pipedrive CRM. The Pipedrive CRM deployment is surfaced on Waylay's public website to capture inbound leads and route them into structured deal pipelines, reflecting the company's CRM choice for front-end lead capture. The implementation is used by sales and customer success teams to centralize contacts, manage deal stages, and track activities.
Waylay's Pipedrive CRM runs as a cloud SaaS deployment consistent with a 50-employee professional services firm, configured for contact management, pipeline management, activity scheduling, and web form lead capture. Configuration emphasizes standardized pipeline stages and centralized customer records to align sales workflows and post-sale support processes. Integrations are focused on website lead capture mechanisms and CRM-native email activity tracking, with operational scope centered on sales and customer success within the Belgium-based organization.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation | CRM |
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2021 | 2021 |
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Waylay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Waylay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Waylay
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Waylay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Waylay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Waylay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Waylay Technographics
Waylay is a Professional Services organization based in Belgium,
with around 50 employees and annual revenues of $5.0 million.
Waylay operates a diverse technology stack with applications such as
Exact Online, Google Workspace (Formerly Google G-Suite) and Pipedrive CRM,
covering areas like ERP Financial, Collaboration and CRM.
Waylay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Google and Pipedrive.
Waylay recently adopted applications including
Hubspot Marketing Automation in 2022, GoDaddy in 2022 and Exact Online in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Waylay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Waylay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Waylay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.