Excelsior, 55331-6203, MN,
United States
Weatherspark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Weatherspark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Weatherspark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Weatherspark has purchased the following applications: Illumin AcuityAds for Digital Advertising Platform in 2016, Snigel AdConsent for Governance, Risk and Compliance in 2021, Google Hosted Libraries for Content Delivery Network in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Weatherspark is running and its propensity to invest more and deepen its relationship with AcuityAds , PubMatic , The Nielsen Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Weatherspark revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Weatherspark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AcuityAds | Legacy | Illumin AcuityAds | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snigel Web Services | Legacy | Snigel AdConsent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Weatherspark implemented Snigel AdConsent within a Snigel ad stack to address consent governance under Governance, Risk and Compliance controls. The implementation bundles Snigel AdEngine header bidding, AdStream delivery and hybrid targeting to centralize ad decisioning and monetization workflows. Use of Snigel AdConsent as the consent management component is inferred from the case materials rather than explicitly named in public materials.
Architecturally the deployment combined client side header bidding orchestration via AdEngine with AdStream ad delivery, and hybrid targeting logic to govern buyer selection and ad personalization for the United States audience. Operational coverage focused on publisher monetization and site performance, with the integration designed to preserve Core Web Vitals while enabling consent driven ad auctions. Snigel reported a roughly 51 percent increase in ad revenue as part of the engagement.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Hosted Libraries | Content Delivery Network | IaaS | n/a | 2015 | 2015 |
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