Webflow
398 11th St, 2nd Floor,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 415-964-0555
Professional Services
Webflow Technographics
Webflow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Webflow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Webflow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Webflow has purchased the following applications: Stripe Payments for Payment Processing in 2019, Culture Amp for Employee Experience in 2016, Deepnote for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Webflow is running and its propensity to invest more and deepen its relationship with Stripe , Culture Amp , Lattice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Webflow revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Webflow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Webflow Tech Stack and Enterprise Applications
Webflow ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 Webflow implemented Stripe Payments to handle online transactions on its public website. Stripe Payments serves as the Payment Processing backbone for web checkout and billing flows across the Webflow service.
The implementation is web-first and API-driven, embedding Stripe Payments into the site checkout and subscription billing workflows, leveraging client-side tokenization and server-side APIs for payment authorization and capture. Operational coverage spans product, engineering, and finance teams responsible for customer billing and revenue operations, with event-driven processing handled through webhook notifications and server-side reconciliation. Governance emphasizes centralized payment controls and compliance alignment, using Stripe Payments to reduce direct PCI surface for the company while providing a single payment processing endpoint for Webflow web transactions.
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Webflow HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2016 | 2016 |
In 2016, Webflow implemented Culture Amp for Employee Experience. Webflow deployed Culture Amp as its employee feedback and people analytics platform and exposes a branded portal at webflow.cultureamp.com, indicating a hosted Culture Amp instance is surfaced on the company website. The implementation aligns Culture Amp with HR and people operations to centralize engagement and listening programs for employees.
Culture Amp is used to deliver core Employee Experience capabilities such as engagement surveys, performance review frameworks, continuous feedback, and people analytics, and Webflow’s deployment implies configuration of survey campaigns, reporting dashboards, and manager feedback workflows. As a cloud SaaS application, Culture Amp is positioned to support HR governance and periodic listening cycles, with role based access patterns and reporting that integrate into Webflow’s people operations processes.
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Video Interviewing, Talent Assessment | HCM |
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2023 | 2023 |
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Webflow Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deepnote | Legacy | Deepnote | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Webflow adopted Deepnote, deploying the Deepnote application within its Data Science & Analytics team in the United States to explore Snowflake data and conduct collaborative analysis. The implementation addressed Webflow's Analytics and BI needs by centralizing notebooks and interactive analyses for rapid prototyping and cross-team review.
Deepnote's native Snowflake integration and real-time collaborative features were used to prototype queries, troubleshoot models, and share repeatable analyses and apps across the company, accelerating stakeholder buy-in. Governance emphasized shared notebooks and reusable app artifacts stewarded by the Data Science & Analytics team for consumption across the company, and the rollout focused on enabling reproducible analytical workflows and faster time to market for data-driven decisions.
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Webflow Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Event Management | Collaboration |
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2020 | 2020 |
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Webflow Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Webflow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Community Management | CRM |
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2025 | 2025 |
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Customer Data Platform | CRM |
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2013 | 2013 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2020 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Webflow ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Webflow PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Webflow IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Webflow CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Webflow
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Webflow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Webflow IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Webflow digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Webflow Technographics
Webflow is a Professional Services organization based in United States,
with around 170 employees and annual revenues of $20.0 million.
Webflow operates a diverse technology stack with applications such as
Stripe Payments, Culture Amp and Deepnote,
covering areas like Payment Processing, Employee Experience and Analytics and BI.
Webflow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Culture Amp and Deepnote.
Webflow recently adopted applications including
Commsor in 2025, Oso Platform in 2025 and Rootly Slack in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Webflow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Webflow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Webflow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.