Yunfu, 527400,
China
Wens Foodstuff Group Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wens Foodstuff Group Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48000 Wens Foodstuff Group Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wens Foodstuff Group Co. has purchased the following applications: Kingdee Constellation Cloud Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wens Foodstuff Group Co. is running and its propensity to invest more and deepen its relationship with Kingdee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wens Foodstuff Group Co. revenues, which have grown to $8.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wens Foodstuff Group Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Kingdee | Legacy | Kingdee Constellation Cloud Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 | In 2021 Wens Foodstuff Group Co. deployed Kingdee Constellation Cloud Marketing as a central component of a broader Kingdee Cloud Constellation rollout across procurement, contract management and marketing and channel operations. Kingdee Constellation Cloud Marketing was implemented within the Marketing Automation category to help construct a digital agribusiness ecosystem covering procurement, sales and channel management in China. The implementation included marketing and channel operations modules with a bidding and ranking sales function, combined with contract management and procurement process automation to align commercial workflows. Configuration emphasized automated lead-to-order sequencing and channel allocation logic, enabling programmatic prioritization of sales opportunities through the bidding and ranking capability. Operational coverage extended across commercial, procurement and contract teams in China, with the application integrated across internal order and data flows between those departments. The deployment focused on unifying channel management and sales orchestration to reduce manual handoffs and improve the consistency of order data across procurement, contract management and marketing operations. Governance and rollout centered on operational orchestration between departments, with process updates to channel bidding and order routing rules to enforce new automated workflows. Kingdee reports that the marketing and channel capability delivered over RMB 10 million in incremental sales within 20 days, while also improving cross-department order and data flow. |
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