List of Kingdee Constellation Cloud Marketing Customers
Shenzhen, x,
China
Since 2010, our global team of researchers has been studying Kingdee Constellation Cloud Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kingdee Constellation Cloud Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kingdee Constellation Cloud Marketing for Marketing Automation include: Wens Foodstuff Group Co., a China based Consumer Packaged Goods organisation with 48000 employees and revenues of $8.60 billion, Xiwang Foodstuffs China, a China based Consumer Packaged Goods organisation with 1602 employees and revenues of $715.0 million, Zuming China, a China based Consumer Packaged Goods organisation with 1386 employees and revenues of $238.0 million and many others.
Contact us if you need a completed and verified list of companies using Kingdee Constellation Cloud Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kingdee Constellation Cloud Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Wens Foodstuff Group Co. | Consumer Packaged Goods | 48000 | $8.6B | China | Kingdee | Kingdee Constellation Cloud Marketing | Marketing Automation | 2021 | n/a |
In 2021 Wens Foodstuff Group Co. deployed Kingdee Constellation Cloud Marketing as a central component of a broader Kingdee Cloud Constellation rollout across procurement, contract management and marketing and channel operations. Kingdee Constellation Cloud Marketing was implemented within the Marketing Automation category to help construct a digital agribusiness ecosystem covering procurement, sales and channel management in China.
The implementation included marketing and channel operations modules with a bidding and ranking sales function, combined with contract management and procurement process automation to align commercial workflows. Configuration emphasized automated lead-to-order sequencing and channel allocation logic, enabling programmatic prioritization of sales opportunities through the bidding and ranking capability.
Operational coverage extended across commercial, procurement and contract teams in China, with the application integrated across internal order and data flows between those departments. The deployment focused on unifying channel management and sales orchestration to reduce manual handoffs and improve the consistency of order data across procurement, contract management and marketing operations.
Governance and rollout centered on operational orchestration between departments, with process updates to channel bidding and order routing rules to enforce new automated workflows. Kingdee reports that the marketing and channel capability delivered over RMB 10 million in incremental sales within 20 days, while also improving cross-department order and data flow.
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Xiwang Foodstuffs China | Consumer Packaged Goods | 1602 | $715M | China | Kingdee | Kingdee Constellation Cloud Marketing | Marketing Automation | 2018 | n/a |
In 2018, Xiwang Foodstuffs China implemented Kingdee Constellation Cloud Marketing. The deployment used Kingdee Constellation Cloud Marketing within the Marketing Automation category to consolidate ecommerce, retail and channel distribution workflows across China and to centralize marketing, order and inventory coordination.
The implementation configured omnichannel marketing capabilities alongside campaign orchestration, order coordination and inventory alignment modules. Kingdee Constellation Cloud Marketing was set up to establish a unified data flow between front end channels and enterprise systems, aligning customer engagement data with transactional and inventory records.
Integrations included direct connectivity to Kingdee ERP Cloud Hub to synchronize master data and order status across ecommerce platforms, retail points and distribution partners. Operational coverage emphasized e commerce, retail and channel distribution teams, with the system supporting marketing, order management and inventory planning functions.
The project began in 2018 and delivered a consolidated data pipeline between front end channels and Kingdee ERP Cloud Hub, improving channel collaboration and enabling future marketing expansion. Governance focused on cross functional coordination between marketing, sales and distribution to operationalize the unified workflows.
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Zuming China | Consumer Packaged Goods | 1386 | $238M | China | Kingdee | Kingdee Constellation Cloud Marketing | Marketing Automation | 2017 | n/a |
In 2017, Zuming China implemented Kingdee Constellation Cloud Marketing as its Marketing Automation platform. The initial deployment focused on digitalizing retail, distributor ordering and marketing operations to tighten order to sales coordination across channels in China.
The implementation of Kingdee Constellation Cloud Marketing centralized omnichannel marketing capabilities, including campaign management, customer segmentation, promotions management and centralized content distribution to align messaging across retail and distributor touchpoints. Configuration emphasized orchestration between marketing campaigns and ordering workflows to ensure promotional offers and pricing propagated consistently to downstream order capture points.
Operational integration tied the Marketing Automation application into Zuming's distributor ordering and retail channel flows, supporting coordinated execution across marketing, sales and distribution departments within China. The deployment covered omnichannel point of sale and distributor order capture scenarios to unify customer and order signals for campaign targeting and fulfillment planning.
Governance changes aligned marketing and sales processes to support tighter order to sales coordination and centralized campaign stewardship. Reported outcomes after the Kingdee Constellation Cloud Marketing implementation included double digit sales growth and strong profit improvement in the period following deployment.
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